How ATE is Helping Nigerian Businesses Scale Across Africa
ATE CEO Onyekachi Izukanne explains how local production and regional sourcing can combat inflation, create skilled jobs for youth, and help SMEs expand across Africa. Discover the strategy.
Category : Search result: SME digital marketing
Man Passes Away Just One Day After Abuja Wedding
A young Nigerian man known as Marketing Guru tragically died just one day after his wedding in Abuja. Friends share emotional tributes as the story goes viral online.
Pamodzi Criticises Report on NBBF Partnership
Pamodzi Sports Marketing has dismissed a media report questioning the NBBF's partnership with a national institution as misleading and harmful to basketball's growth in Nigeria.
Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Mastercard Boosts Africa Digital Payments by 45% in 2025
Mastercard expanded its African acceptance network by 45% in 2025, driving SME growth and financial inclusion. Discover how this powers the continent's $1.5 trillion digital future.
Water Ministry Goes Paperless with 1GOV Digital System
The Federal Ministry of Water Resources and Sanitation has launched the 1GOV ECM system, ending paper-based operations. This digital shift promises improved service delivery and transparency for Nigerians. Read more about this transformative step.
TheBeckyJoe Targets Guinness Record with Massive Marketing Lesson
Nigerian social media expert TheBeckyJoe plans to break a Guinness World Record by teaching over 3,000 people how to earn money online. Her mission: turn smartphones into income tools for young Africans.
Nigeria, Others Tasked with Closing Digital Divides
The WSIS+20 review highlights Nigeria's urgent need to tackle digital exclusion in affordability, skills, and gender parity to achieve SDGs. Experts call for action.
SMEDAN Seeks CBN License for New Microfinance Bank
SMEDAN applies to CBN to launch a microfinance bank for direct SME funding. Agency also targets formalising one million businesses and unveiling a new MSME policy in 2026.
Best AI Writing Generators for Marketing in Nigeria
Discover the 7 best AI writing generators, including Wrizzle and ChatGPT, that Nigerian marketers use to create content faster. Learn how these tools boost productivity.
Razzl's 'Normal is Boring' Campaign Rewards Creativity
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Behind Funke Akindele's Record 200M Naira Opening Weekend
Discover the strategic marketing and grassroots efforts that powered Funke Akindele's latest film to a historic 200 million Naira opening weekend. Learn the secrets behind the numbers.
Union Bank Unveils 'Endless Possibilities' Campaign
Union Bank of Nigeria launches its 'Endless Possibilities' campaign, celebrating Nigerian resilience and ambition. Discover how the 108-year-old bank supports growth.
Digital Violence Silences Women with Disabilities
Nigeria's Minister of Women Affairs warns digital violence is dangerously excluding women with disabilities. A new network for peace and security was launched in Abuja to address the threat.
Muyiwa Babarinde named among Nigeria's top 35 marketing pros
Muyiwa Babarinde, Head of Marketing at Waza, is celebrated among Nigeria's elite young marketers in the prestigious Brandcom '35 Under 35' list. Discover his journey and impact.
NMA 2025 Honors Marketing Excellence in Nigeria
The 5th Nigerian Marketing Awards recognized 22 winners across diverse categories. Discover how brands innovated to overcome consumer demand challenges.
FG Unveils Digital Farmers Registry for Food Security
The Federal Government has launched the National Digital Farmers Registry (NDFR) to harmonise farmer data, improve access to credit, and boost agricultural productivity in line with national food security goals.
FCMB Named Nigeria's Best SME-Focused Bank for 2025
First City Monument Bank (FCMB) wins the 2025 Best SME Focused Bank award from CIBN, holding a dominant 24% of industry SME lending. Discover how they fuel Nigeria's top economic sectors.
Platnova Makes Nigeria's Top 100 Fastest-Growing SMEs
Platnova earns a spot in Nigeria's Top 100 Fastest Growing SMEs at the SME 100 AWARDS 2025. Discover how their cross-border financial services drive economic growth and inclusion.
Executives: Data Discipline Unlocks Digital Revenue in Nigeria
At the Leadway Digital Growth Summit, industry leaders warned that Nigerian firms must adopt stricter data discipline and deeper collaboration to achieve measurable returns on digital marketing investments. Discover the key strategies.
$50m Credit Boost for Northern Nigeria MSMEs
British International Investment and FCMB partner to provide a $50 million credit facility, with 70% targeting MSMEs in Northern Nigeria and 30% for women-owned businesses nationwide. Read more.
Bamidele Urges Graduates to Embrace Digital Skills for Jobs
Senate Leader Opeyemi Bamidele calls for investment in digital tech and entrepreneurial training to combat youth unemployment. He spoke at YABATECH's 37th convocation lecture.
Nigeria ranks 97th in global digital quality of life index
Nigeria's digital quality of life ranks 97th globally, with high internet costs a key barrier. Nigerians work 1 hour 41 mins monthly for mobile data, 14x more than Angola. Explore the full report.
Ireland Probes TikTok, LinkedIn Over EU Content Rules
Irish regulator investigates TikTok and LinkedIn for potential breaches of EU Digital Services Act. Platforms accused of poor illegal content reporting systems. Read the full details.
FG Launches Device Credit for 15,000 Nigerians
The Federal Government, via CREDICORP, launches a national digital device credit programme to make smartphones and laptops affordable for over 15,000 working Nigerians, boosting digital inclusion.
Industry Leaders Demand Excellence in Marketing Communications
NIPR and EXMAN presidents call for discipline, collaboration, and tech adoption to elevate Nigeria's marketing communications sector to global standards. Read more.
New Lagos hub to tackle Nigeria's $1.7bn logistics loss
TY Logistics Park launches in Lekki to reverse Nigeria's $1.7bn annual logistics drain with a tech-driven model. Discover how it cuts costs and boosts SME exports.
Rise in covert surveillance apps worries experts
Tech specialists warn Nigerian youth about dangerous surveillance apps trend. Learn how to protect your digital privacy and rights in relationships.
Rukayatu Issaka: Marketing Director at Adam Ro Music Ltd
Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is spearheading the company's global strategy to elevate African creative talent worldwide through strategic partnerships and brand development.
Cross River Clears 500 for SME Loans at 5% Interest
Cross River State approves 500 entrepreneurs for SMEDAN-Sterling Bank loans at 5% interest rate. Governor Otu's initiative aims to boost small businesses and economic growth across the state.
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