Category : Search result: brand strategy Nigeria


Burna Boy's Global Strategy vs Nigerian Fanbase

Explore the complex relationship between Burna Boy's global dominance and his Nigerian roots. Does his international success come at the expense of local loyalty? Discover the economic realities behind his strategy.

10 Brand Names Nigerians Mistake for Products

Discover why Nigerians call all noodles Indomie and all diapers Pampers. This phenomenon of genericide reveals the power of branding in Nigeria's competitive market. Read more!

Afenifere Shocked by Kwara, Kebbi Attacks

Pan-Yoruba group Afenifere demands urgent security reforms following deadly attacks on a Kwara church, rice farmers, and a Kebbi school, citing internal sabotage.

5 Nigerian Marketing Agencies Worth Your Investment

Discover why The Ad Guys, Intense Digital, X3M Ideas, Socialander, and Anakle are essential partners for Nigerian businesses seeking growth, ROI, and market dominance in today's competitive landscape.

Jessica Akhimien Honoured at TIBA Awards 2025

Brand strategist Jessica Akhimien wins Top 10 Exceptional Professionals award at TIBA 2025. Discover how she's reshaping African branding narratives through strategic communications.

Nigerian TikTok Monetization Guide 2025

Discover how Nigerian TikTok creators earn ₦1M+ through brand deals, live gifts & affiliate marketing despite exclusion from TikTok's Creator Rewards Program.

BRIPAN Reforms Nigeria's Insolvency Practice Nationwide

The Business Recovery and Insolvency Practitioners Association of Nigeria (BRIPAN) is spearheading a nationwide initiative to strengthen Nigeria's insolvency framework, enhance practitioner expertise, and boost investor confidence through comprehensive re

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