Brand Leaders Must Embrace Purpose and Adaptability - Ozekhome
Franklin Ozekhome outlines the three forces for building sustainable brands: meaning, memory, and momentum. Discover insights from the Creative & Branding Icons Award in Lagos.
Category : Search result: brand building
Lagos Island Fire: Death Toll Rises to Five
The devastating fire at the Great Nigeria Insurance building on Lagos Island has claimed five lives, injured 12, and destroyed millions in goods. Traders call for urgent government action as the blaze continues to burn.
Stakeholders Seek Stronger Actuarial Foundation for Insurance Growth
Nigerian insurance leaders call for enhanced actuarial capacity to improve risk management and increase insurance penetration. A recent Lagos workshop highlights the critical need for investment in local expertise.
Ibadan Fire: Six Rooms Destroyed, No Casualties
A fire at a residential building on Alemuloke Street, Sango Ibadan, destroyed six rooms. Firefighters' swift action prevented casualties and further spread. Officials commend response and urge fire safety.
Lagos, NIOB Partner on Physical Planning & Safety
Lagos State Government commits to a strategic alliance with the Nigerian Institute of Building to enforce planning laws, ensure professional standards, and prevent structural failures. Learn how this move aims to protect lives and property.
AIICO Insurance Repositions Brand for Market Growth
AIICO Insurance Plc has launched a refreshed brand identity to drive innovation and expand its market reach in Nigeria. The move aims to rebuild public confidence and cater to a younger, tech-savvy customer base. Read more.
Chef Disappointed by Giveaway Recipient's Lack of Loyalty
A Nigerian chef voices frustration after a frequent giveaway beneficiary ignored her brand when needing a chef. The incident sparks a wider conversation on loyalty and business patronage in Nigeria.
Lagos Fire: Sanwo-Olu Issues Update, No Lives Lost
Lagos Governor Babajide Sanwo-Olu assures citizens after a major fire at the GNI Building on Lagos Island. Firefighters responded swiftly; no casualties. Read the latest details.
Peak Milk's 2025 Christmas Campaign Brings Joy Nationwide
Peak Milk's 2025 'Enjoy Christmas At Its Peak' campaign spreads festive cheer across Nigeria with activations in Lagos, PH, Abuja & more from Dec 1-26. Join the celebration!
Tribitat Real Estate Honoured as Africa's Emerging Brand 2025
Tribitat Real Estate clinched the Emerging Real Estate Brand of the Year award at the Africa Housing Awards 2025 in Abuja. CEO Gbenga Adeleke received the honour from Minister Ahmed Dangiwa. Read about their journey and future plans.
Russell Brand Hit with New Rape, Sexual Assault Charges
UK comedian Russell Brand faces two new charges of rape and sexual assault, bringing the total to seven charges involving six women. He will appear in court in January 2026. Read the latest details.
Russell Brand Hit With New Rape, Sexual Assault Charges
British comedian Russell Brand faces new rape and sexual assault charges in London. Two more women have come forward. Get the latest details on the case and court dates.
New Brand Clarity Engine for Nigerian SMEs Launched
Culture Communications launches QuickWins, an AI-powered brand strategy engine for Nigerian SMEs. Get fast, affordable agency-level creative direction to grow your business.
Brainjotter Becomes Apex Network Brand Ambassador
Popular skit maker Brainjotter partners with Apex Network as brand ambassador. He cites integrity as key, aiming to drive positive social media change. Read more.
Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Lady Moves Into Unfinished House, Ends Rent Struggle
A Nigerian woman's joy of moving into her own house, even while unfinished, sparks online celebration. Her story inspires others to start their own journeys to homeownership.
Lagos, NIOB Partner on Physical Planning and Development
Lagos State Government commits to collaboration with NIOB to enforce building standards, ensure safety, and promote sustainable urban growth. Learn about the new regulatory push.
Lady Visits Delta's Mercedes Car-Shaped House, Shares Story
A Nigerian lady visited the iconic Mercedes-Benz-shaped house in Delta State, sharing her TikTok tour. The unique building is a known Nollywood film location.
NIVEA Rolls Out N3Billion Gift to Reward Nigerian Consumers
NIVEA Nigeria launches its biggest-ever consumer promo, investing N3 billion in cash prizes, SUVs, and trips to watch Real Madrid live in Spain. Find out how to participate.
Russell Brand Slams Katy Perry's Link to Justin Trudeau
Russell Brand publicly criticises his ex-wife Katy Perry's new relationship with former Canadian PM Justin Trudeau, calling him a 'globalist stooge'. Get the full story.
Nike Shares Slump After China Sales Drop 17%
Nike's quarterly profits fell 32% due to weak China sales and US tariffs. CEO promises a 'new approach' to revive the brand. Read the full analysis.
Razzl's 'Normal is Boring' Campaign Rewards Creativity
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
ECN DG Launches 3-Day Digital Transformation Programme
The Energy Commission of Nigeria (ECN) has launched a 3-day capacity-building programme to upgrade its ICT infrastructure and staff skills, aligning with the Federal Government's digital transformation agenda. Read more.
22 Dead in Fez Building Collapse Before AFCON 2025
Tragedy strikes Morocco's Fez days before AFCON 2025 as building collapse kills 22. Super Eagles' host city in mourning. Get the latest details and impact on the tournament.
Shoeniverse Founder Crafts Dignity in Every Handmade Shoe
Olamide Olatomiwa Olajide built Shoeniverse Leathers from N30,000 to a N12m brand. Her journey redefines skilled labour in Nigeria. Discover how her handcrafted shoes tell a story of pride.
Sustainable Materials Reduce Long-Term Costs for Homeowners
Ksircomfort Construction urges wider use of sustainable materials & digital approvals to cut costs & delays in Nigeria's housing sector. Founder Ademola Idris highlights innovation & trust.
Burnt Body Found in Uncompleted Minna Building
A decomposing, partially burnt body discovered in Talba Estate, Minna. Police investigate as family of the father-of-seven disputes suicide claims. Residents urged to stay vigilant.
Girl, 13, dies in fall at abandoned Tenerife hotel
A 13-year-old girl has died after falling inside an abandoned 20-storey hotel in Tenerife. The 'Añaza monstrosity' has been a danger site for over 50 years. Read more on this tragic incident and calls for urgent action.
Terra Wins Best Seasoning Brand with 76% Consumer Votes
Terra Seasoning Cube has been crowned the Best Seasoning Brand at the 2025 Consumer Value Awards, securing a massive 76% of consumer votes. Discover how this beloved brand continues to win Nigerian hearts.
Davido Partners with Online Casino Stake.com
Afrobeats superstar Davido partners with Stake.com, blending music, fan engagement, and exclusive gaming experiences. Discover the details of this major deal.
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