Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Category : Search result: digital advertising
ARCON: Oyo State's Ad Vetting Directive is Unlawful
Nigeria's national ad regulator, ARCON, declares Oyo State's mandatory pre-vetting for betting ads unconstitutional. The move could cripple operations and set a dangerous precedent for the industry.
RECMA Ranks SBI Media Nigeria's Top Independent Agency
SBI Media Group is now Nigeria's largest independent media agency and second overall, per RECMA's 2024 ranking. It achieved 266% growth in 3 years. Read more.
Mastercard Boosts Africa Digital Payments by 45% in 2025
Mastercard expanded its African acceptance network by 45% in 2025, driving SME growth and financial inclusion. Discover how this powers the continent's $1.5 trillion digital future.
Water Ministry Goes Paperless with 1GOV Digital System
The Federal Ministry of Water Resources and Sanitation has launched the 1GOV ECM system, ending paper-based operations. This digital shift promises improved service delivery and transparency for Nigerians. Read more about this transformative step.
Nigeria, Others Tasked with Closing Digital Divides
The WSIS+20 review highlights Nigeria's urgent need to tackle digital exclusion in affordability, skills, and gender parity to achieve SDGs. Experts call for action.
PEBEC 2025 Report: Best and Worst Performing MDAs Revealed
PEBEC's 2025 report exposes a sharp divide in government agency performance. NCDMB leads, while ARCON scores a dismal 3%. Discover which MDAs are driving or hindering Nigeria's business environment.
Digital Violence Silences Women with Disabilities
Nigeria's Minister of Women Affairs warns digital violence is dangerously excluding women with disabilities. A new network for peace and security was launched in Abuja to address the threat.
FG Unveils Digital Farmers Registry for Food Security
The Federal Government has launched the National Digital Farmers Registry (NDFR) to harmonise farmer data, improve access to credit, and boost agricultural productivity in line with national food security goals.
Executives: Data Discipline Unlocks Digital Revenue in Nigeria
At the Leadway Digital Growth Summit, industry leaders warned that Nigerian firms must adopt stricter data discipline and deeper collaboration to achieve measurable returns on digital marketing investments. Discover the key strategies.
Bamidele Urges Graduates to Embrace Digital Skills for Jobs
Senate Leader Opeyemi Bamidele calls for investment in digital tech and entrepreneurial training to combat youth unemployment. He spoke at YABATECH's 37th convocation lecture.
Nigeria ranks 97th in global digital quality of life index
Nigeria's digital quality of life ranks 97th globally, with high internet costs a key barrier. Nigerians work 1 hour 41 mins monthly for mobile data, 14x more than Angola. Explore the full report.
Ireland Probes TikTok, LinkedIn Over EU Content Rules
Irish regulator investigates TikTok and LinkedIn for potential breaches of EU Digital Services Act. Platforms accused of poor illegal content reporting systems. Read the full details.
FG Launches Device Credit for 15,000 Nigerians
The Federal Government, via CREDICORP, launches a national digital device credit programme to make smartphones and laptops affordable for over 15,000 working Nigerians, boosting digital inclusion.
Rise in covert surveillance apps worries experts
Tech specialists warn Nigerian youth about dangerous surveillance apps trend. Learn how to protect your digital privacy and rights in relationships.
ANCOPSS Alarms Over Nigeria's Slow Digital Education
ANCOPSS sounds alarm on Nigeria's slow digital education transition. Principals demand urgent adoption of computer-based learning and assessments to prevent falling behind globally.
Digital Assets Can Make Nigeria a Top-Tier Economy
Finance expert Ochuko Akejagbor proposes a national strategy using digital assets to boost Nigeria's economy, aiming for top-tier global status by 2030 through new commissions and reserves.
Ministers Announce Digital Education Transformation Plan
Education and Communications ministers reveal joint push for integrated digital learning ecosystem. Smart boards, zero-rated data for teachers, and nationwide connectivity planned.
LAIF Creative Conference 2025 Celebrates 20 Years in Lagos
The Association of Advertising Agencies of Nigeria announces the 2025 LAIF Creative Conference on November 29, marking 20 years of creative excellence with free registration available.
Nigeria's $1tr Digital Economy Needs Collaboration
Ekiti State University Chancellor Dr Tunji Olowolafe calls for government, industry and academia collaboration to achieve Nigeria's trillion-dollar digital economy by 2030.
Innovation Key for Nigeria's Sustainable Digital Ecosystem
Industry leaders Adeyinka Adedokun and Olubayo Adekambi stress the need for integrated systems and strategic tech adoption to build a sustainable digital future for Africa.
Digital Rights Bill: Stakeholders Focus on Minors' Protection
Stakeholders emphasize minors' protection and national security balance in Nigeria's Digital Rights Bill discourse at Lagos retreat. Learn how this legislation will shape Nigeria's digital future.
AIG Foundation Launches Digital Training for Civil Service
Aig-Imoukhuede Foundation partners with Federal Government to equip civil servants with digital skills for improved public service delivery. Learn how this initiative transforms governance.
EU Drives Nigeria's Digital Transformation in Kano
The EU and partners launch a new phase of Nigeria's digital transformation, pledging €45M for ICT training, fibre optic expansion, and bridging the digital gender gap. Read more.
NGO Empowers 40 Women, Youths with Digital Skills
Niger Delta Initiative launches digital skills training for women and youth across 10 northern states. Program aims to boost competitiveness in Nigeria's digital economy. #DigitalSkills #WomenEmpowerment
Babaeko Elected IAA Vice President for Africa
Steve Babaeko begins mission to amplify Africa's creative voice globally after election as IAA Vice President. Learn how he's transforming marketing communications across the continent.
Spanish Court Orders Meta to Pay €479M to Media
A Spanish court has ruled that Meta must pay local media €479 million for unfair competition by violating data rules. This landmark case impacts global media survival.
Olawande Meyungko: Top 35 Young Marketing Pro in Nigeria
Digital strategist Olawande Meyungbo recognized among Nigeria's top 35 young marketing professionals for his innovative work across banking, tech, and FMCG sectors. Discover his journey to success.
Nigeria Internet Users Drop to 140M Despite Global Growth
Global internet users grow by 240 million in 2025, but Nigeria sees decline to 140.9 million users due to cost concerns. ITU report highlights digital divide challenges.
Nigeria-UAE Digital Education Partnership Signed
Nigeria partners with UAE Digital School to expand digital learning for millions of young Nigerians. The agreement signed in Dubai aims to equip youth with vital skills for the global digital economy.
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