Nigeria's aviation sector braces for a sharp drop in passenger traffic as U.S. visa restrictions take effect January 2026. Experts warn of economic fallout for airlines and travel agencies. Read more.
A young Nigerian man known as Marketing Guru tragically died just one day after his wedding in Abuja. Friends share emotional tributes as the story goes viral online.
Pamodzi Sports Marketing has dismissed a media report questioning the NBBF's partnership with a national institution as misleading and harmful to basketball's growth in Nigeria.
US President Donald Trump announced deadly military strikes against ISIS terrorists in Northwest Nigeria on Christmas, citing attacks on Christians. Read the full details.
NNPC Retail relaunches its Oleum Scratch & Win promo with bigger prizes, including ₦100 million cash, cars, and generators. Learn how to participate from Dec 20, 2025, to March 31, 2026.
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Nigerian social media expert TheBeckyJoe plans to break a Guinness World Record by teaching over 3,000 people how to earn money online. Her mission: turn smartphones into income tools for young Africans.
Discover the 7 best AI writing generators, including Wrizzle and ChatGPT, that Nigerian marketers use to create content faster. Learn how these tools boost productivity.
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Discover the strategic marketing and grassroots efforts that powered Funke Akindele's latest film to a historic 200 million Naira opening weekend. Learn the secrets behind the numbers.
China's retail sales grew at the slowest pace in nearly three years in November, data shows. Weak domestic demand contrasts with strong exports, highlighting economic challenges. Read the full analysis.
Jumia's Q3 2025 data reveals a 43% GMV surge as Nigerians strategically use e-commerce to stretch budgets during inflation. CEO Temidayo Ojo explains the shift.
Muyiwa Babarinde, Head of Marketing at Waza, is celebrated among Nigeria's elite young marketers in the prestigious Brandcom '35 Under 35' list. Discover his journey and impact.
The 5th Nigerian Marketing Awards recognized 22 winners across diverse categories. Discover how brands innovated to overcome consumer demand challenges.
Nigerian Breweries Plc concludes its EDGE 2025 initiative, training 360 retailers and sub-distributors across 12 regions to foster sustainable business growth and operational excellence.
NIPR and EXMAN presidents call for discipline, collaboration, and tech adoption to elevate Nigeria's marketing communications sector to global standards. Read more.
Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is spearheading the company's global strategy to elevate African creative talent worldwide through strategic partnerships and brand development.
Discover how Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is leading the company's international expansion across Africa, Europe, Middle East and North America through strategic partnerships.
CREO, a subsidiary of RED|For Africa, has been named PR Agency of the Year at the 2025 Nigerian Marketing Awards for its impactful Dettol Cool campaign. Discover how they are shaping Nigeria's communications landscape.
Black Friday 2025 attracted millions of American shoppers both online and in physical stores. Discover how the shopping tradition evolved with changing consumer habits and digital strategies.
African Development Bank approves $500 million budget support for Nigeria to boost non-oil revenues and energy sector reforms. Learn how this impacts Nigeria's economic growth.
European Union intensifies pressure on Shein following French uproar over childlike sex dolls sale. Platform faces suspension threat as EU investigates systemic consumer risks.
Canada warns citizens to avoid non-essential travel to Nigeria due to terrorism, kidnappings, and crime. Exercise high caution in Lagos and Calabar. Stay informed.
NNPC filling station workers commend new health insurance scheme covering 7,000 employees. Workers urge NUPENG to conduct elections and private marketers to follow NNPCL's example.
US retail sales cooled to 0.2% growth in September as consumers face higher prices and Trump's tariffs impact costs. Discover how value-hunting trends are reshaping spending.
Polo Avenue partners with Swedish designer Anna-Karin Karlsson to launch exclusive eyewear in Nigeria. Discover the vision behind this luxury collaboration and its impact on Lagos fashion.
Peter Obi questions Nigeria's leadership failure amid multiple kidnappings and attacks. Read his strong condemnation of the security situation and institutional decline.
Peter Obi questions if Nigeria is cursed or its leaders are the curse following devastating attacks, kidnappings, and security failures across multiple states in 10 days.
US President Donald Trump threatens to cut aid to Nigeria over ongoing Christian killings and mass abductions. Latest attacks in Kebbi, Kwara, Niger states spark international concern.
US President Donald Trump reiterates anger over alleged Christian genocide in Nigeria, threatens to cut aid and launch military action. Nigerian government rejects claims.