Handbook of Rebranding Nigeria Unveiled in Lagos
A new anthology, 'Handbook of Rebranding Nigeria,' offers critical insights and a roadmap for national renewal. Discover how 54 experts propose repositioning Brand Nigeria for a brighter future.
Category : Search result: Nigerian brand strategist
Brand Strategist Lazywrita Dies, Leaves Final Post
Nigerian brand strategist Anda Damisa Paul, known as Lazywrita, has passed away. His final pre-scheduled Instagram message suggests a link to a failed relationship. Discover his legacy.
Brand Leaders Must Embrace Purpose and Adaptability - Ozekhome
Franklin Ozekhome outlines the three forces for building sustainable brands: meaning, memory, and momentum. Discover insights from the Creative & Branding Icons Award in Lagos.
How Nigerians Demonstrate Respect in Daily Life
Explore the intricate cultural protocols of Nigerian respect, from elaborate greetings and honorifics to body language and hospitality. Learn the unspoken rules that govern social cohesion.
AIICO Insurance Repositions Brand for Market Growth
AIICO Insurance Plc has launched a refreshed brand identity to drive innovation and expand its market reach in Nigeria. The move aims to rebuild public confidence and cater to a younger, tech-savvy customer base. Read more.
Chef Disappointed by Giveaway Recipient's Lack of Loyalty
A Nigerian chef voices frustration after a frequent giveaway beneficiary ignored her brand when needing a chef. The incident sparks a wider conversation on loyalty and business patronage in Nigeria.
Peak Milk's 2025 Christmas Campaign Brings Joy Nationwide
Peak Milk's 2025 'Enjoy Christmas At Its Peak' campaign spreads festive cheer across Nigeria with activations in Lagos, PH, Abuja & more from Dec 1-26. Join the celebration!
Nigerian Diaspora: Top Destinations Revealed
Discover which countries host the largest Nigerian populations abroad. We break down the data on UK, US, and Canada, revealing surprising migration shifts and key diaspora hubs.
Tribitat Real Estate Honoured as Africa's Emerging Brand 2025
Tribitat Real Estate clinched the Emerging Real Estate Brand of the Year award at the Africa Housing Awards 2025 in Abuja. CEO Gbenga Adeleke received the honour from Minister Ahmed Dangiwa. Read about their journey and future plans.
Russell Brand Hit with New Rape, Sexual Assault Charges
UK comedian Russell Brand faces two new charges of rape and sexual assault, bringing the total to seven charges involving six women. He will appear in court in January 2026. Read the latest details.
Russell Brand Hit With New Rape, Sexual Assault Charges
British comedian Russell Brand faces new rape and sexual assault charges in London. Two more women have come forward. Get the latest details on the case and court dates.
Nigerian in Japan: Why Nigeria Beats Japan in Some Areas
A Nigerian lady living in Japan shares surprising ways Nigeria outperforms Japan, from 24-hour ATMs to bigger apartments. Her viral TikTok video sparks debate.
New Brand Clarity Engine for Nigerian SMEs Launched
Culture Communications launches QuickWins, an AI-powered brand strategy engine for Nigerian SMEs. Get fast, affordable agency-level creative direction to grow your business.
Brainjotter Becomes Apex Network Brand Ambassador
Popular skit maker Brainjotter partners with Apex Network as brand ambassador. He cites integrity as key, aiming to drive positive social media change. Read more.
Lawyer to Renounce Nigerian Citizenship, May Sue
A UK-based lawyer, @chymaker, vows to formally renounce his Nigerian citizenship in 2026 and will go to court if his application is denied. He hasn't renewed his passport since 2020. Read the full story.
Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Must-Read Nigerian Books Released in 2025
Explore the best Nigerian books of 2025, featuring powerful stories on migration, family, and ambition. Discover your next great read or perfect gift before the year ends.
NIVEA Rolls Out N3Billion Gift to Reward Nigerian Consumers
NIVEA Nigeria launches its biggest-ever consumer promo, investing N3 billion in cash prizes, SUVs, and trips to watch Real Madrid live in Spain. Find out how to participate.
3 Nigerian Pastors Die in 2025, Leaving Congregations Grieving
The Nigerian faith community is in mourning following the passing of three prominent pastors in 2025. Their deaths have left a profound void. Read more about their impact and the legacy they leave behind.
Russell Brand Slams Katy Perry's Link to Justin Trudeau
Russell Brand publicly criticises his ex-wife Katy Perry's new relationship with former Canadian PM Justin Trudeau, calling him a 'globalist stooge'. Get the full story.
Nike Shares Slump After China Sales Drop 17%
Nike's quarterly profits fell 32% due to weak China sales and US tariffs. CEO promises a 'new approach' to revive the brand. Read the full analysis.
How Nigerians Say "I Love You" Across Cultures
Explore the rich tapestry of love expressions in Nigeria, from "Mo nife re" in Yoruba to symbolic gifts and financial support. Discover how actions often speak louder than words.
Razzl's 'Normal is Boring' Campaign Rewards Creativity
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Nigeria's Best-Dressed Celebrities 2025 Revealed
Discover the Nigerian celebrities who defined style in 2025 with intention and confidence. From Sharon Ooja's chic balance to Adekunle Gold's cultural flair, see the full list.
Shoeniverse Founder Crafts Dignity in Every Handmade Shoe
Olamide Olatomiwa Olajide built Shoeniverse Leathers from N30,000 to a N12m brand. Her journey redefines skilled labour in Nigeria. Discover how her handcrafted shoes tell a story of pride.
What Nigerians Are Known For Globally
Explore the 7 pillars of Nigeria's global influence, from Afrobeats and Nollywood to tech innovation and literary genius. Discover the cultural force reshaping the world.
Terra Wins Best Seasoning Brand with 76% Consumer Votes
Terra Seasoning Cube has been crowned the Best Seasoning Brand at the 2025 Consumer Value Awards, securing a massive 76% of consumer votes. Discover how this beloved brand continues to win Nigerian hearts.
Davido Partners with Online Casino Stake.com
Afrobeats superstar Davido partners with Stake.com, blending music, fan engagement, and exclusive gaming experiences. Discover the details of this major deal.
Exploring the Rich Tapestry of Nigerian Food Culture
Discover the essence of Nigerian identity through its food culture. From Jollof rice to communal eating, learn how over 250 ethnic groups shape a vibrant culinary landscape that defines social life.
Hertunba Dress: The Nigerian Design Everyone Wears
From Lagos Fashion Week to Instagram feeds, the Hertunba dress is the must-have item of 2025. Discover the story behind this empowering Nigerian brand and its iconic striped design.
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