Chemical and Allied Products PLC (CAP Plc), the manufacturer of the Dulux brand, has officially launched Spruce, a new mid-tier paint brand developed under the Dulux portfolio. The product aims to serve Nigeria’s growing demand for affordable, quality, durable and accessible paint solutions.
Launch Event in Lagos
The unveiling took place at a media and partner parley in Lagos, bringing together key ecosystem stakeholders. Attendees included media representatives, architects, interior designers, real estate developers, trade partners, and officials from the Lagos State Ministry of Housing, Federal Housing Authority, Nigerian Institute of Builders, National Institute of Architects, and Interior Designers Association of Nigeria.
Strategic Expansion
The launch marks a significant milestone in CAP PLC’s strategy to deepen its presence across multiple consumer segments while expanding access to trusted paint solutions backed by the heritage and credibility of Dulux, which has operated in Nigeria for over six decades.
Managing Director's Remarks
Speaking at the event, Managing Director of CAP PLC, Bolarin Okunowo, described Spruce as a strategic response to evolving consumer realities and growing demand within the mid-tier market segment. She noted that consumers these days are more intentional about value, but also still desire quality, durability and finishes that elevate their spaces. Spruce, she said, was developed to meet that need by offering a solution that combines performance, affordability and style while remaining backed by the trusted Dulux heritage.
“For us, this is about expanding access. We are ensuring that more Nigerians can enjoy reliable, high-quality paint solutions that help them transform their homes and spaces with confidence,” Okunowo stated.
Product Features
Developed specifically for aspirational and value-conscious consumers, Spruce combines strong coverage, durability, modern aesthetics and affordability. This makes it an attractive option for homeowners, developers, painters and contractors seeking dependable quality within a more accessible price range.
Corporate Perspective
Reinforcing the strategic importance of the launch, Head of Corporate Services at CAP PLC, Aramide Nwokediuko, noted that Spruce strengthens CAP PLC’s ability to compete more effectively within Nigeria’s evolving paints market.
“Spruce’s launch reflects our continued commitment to innovation, accessibility and consumer responsiveness. By expanding the Dulux portfolio into the mid-tier segment, we are creating stronger value for consumers while equipping our trade partners with a more competitive offering tailored to today’s market realities,” she stated.
Product Variants and Campaign
Spruce is available in four product variants: acrylic satin, emulsion, textured and gloss. It delivers superior coverage and reliable finish options across a curated palette of 100 standard colours and 10 culturally inspired campaign colours. The launch was also accompanied by the “Show Your True Colours” campaign, a bold consumer platform designed to celebrate individuality, self-expression and the emotional connection people have with their spaces. Inspired by a younger generation redefining modern living, the campaign positions colour as an extension of identity, personality, and lifestyle.
Company Legacy
For over 65 years, CAP PLC has remained at the forefront of Nigeria’s paints and coatings industry through innovation, quality, and strategic partnerships. With the introduction of Spruce, the company continues to strengthen its leadership across premium, mid-tier, and standard market segments while supporting the evolving needs of consumers and industry stakeholders alike.
