Olam Agri Unveils Mama's Pride Cholesterol-Free Soya Oil to Boost Nigerian Edible Oil Market
In a strategic move to elevate Nigeria's edible oil sector, Olam Agri has officially launched Mama's Pride Soya Oil, a meticulously refined, heart-healthy cooking oil designed to cater to the evolving nutritional demands of Nigerian households. The product launch, held recently, marks a significant step in the company's commitment to providing high-quality, locally produced food options.
Leadership Insights on Innovation and Commitment
Speaking at the event, Saurabh Kumar, the Africa Head of Edible Oil Processing at Olam Agri, described Mama's Pride Soya Oil as a carefully crafted innovation tailored specifically for Nigerian kitchens. "Mama's Pride Soya Oil is proudly produced in Nigeria for Nigerians," he stated. "It is thoughtfully developed as a product consumers can trust for their everyday cooking. With its superior quality, health benefits, and long-lasting performance, we are confident it will redefine standards and emerge as a market leader." Kumar further emphasized Olam Agri's enduring dedication to Nigeria, noting that this product reflects continuous investment and belief in the country's potential, building on achievements in rice, wheat milling, animal feed, and sesame segments.
Promoting Health and Authenticity in the Market
Bola Adeniji, Head of Marketing, highlighted the critical need for authentic and healthy edible oil choices in Nigeria. "We encourage consumers to choose healthy, non-adulterated edible oils," she urged. "Mama's Pride Soya Oil offers not just quality, but safety and nutrition. We call on our trade partners and dealers to champion authentic brands and help eliminate adulterated products from the market for the overall health of Nigerians." Adeniji detailed the oil's key features, including fortification with Vitamin A and Omega 3 and 6, zero cholesterol content, and exceptional frying durability, ensuring consumers receive excellent value for their money.
A Historic Milestone for Olam Agri
Nitin Mehta, Managing Director of the Wheat Milling Business, characterized the unveiling as a defining moment for the company. "This is a historic moment for us," he remarked. "To change the game, we must offer consumers a high-quality product at an affordable price. Mama's Pride Soya Oil embodies that vision. After over a year and a half of rigorous product research and development, we are proud to deliver a product that meets the highest standards."
Backed by Strategic Investments and Partnerships
The launch of Mama's Pride Soya Oil follows extensive engagements with the soy farmer community and government bodies, alongside the inauguration of Olam Agri's US$50 million state-of-the-art soybean crushing plant and feed mill complex in Ilorin, Kwara State. Anil Nair, Country Head and Managing Director of Olam Agri in Nigeria, affirmed the company's ongoing commitment: "As a business that originated in Nigeria, we continue to commit investment into developing key value chains, people, and highly nutritious and safe food that supports overall national economic growth in line with the government's Renewed Hope Agenda. The introduction of Mama's Pride Soya Oil is a direct outcome of our long-term investment in Nigeria's food systems."
This initiative underscores Olam Agri's role in advancing Nigeria's agricultural and food processing sectors, promising a healthier future for consumers through innovative, locally sourced products.
