MTN CEO Karl Toriola has shared six practical tips to help Nigerians make their mobile data last longer. Speaking at the "Data on Trial" event in Lagos, Toriola emphasised that effective data management begins with understanding daily phone usage and making smarter choices.
Why Data Management Matters
In Nigeria, mobile internet is essential for work, business, entertainment, and communication. However, many users complain that data finishes too quickly, with some jokingly accusing telecoms of using a straw to drain their data. Toriola's advice comes at a crucial time when data costs are a concern for many.
Six Tips to Stretch Your Data
1. Understand What Consumes Your Data
Michael Ndukwe, Senior Core Network Implementation Engineer at MTN Nigeria, revealed that streaming videos, auto-playing social media content, app updates, and background activity are major data drains. Apps like Instagram, TikTok, Facebook, and YouTube are particularly data-heavy. Check your phone's data usage settings weekly, identify the top three apps consuming the most data, and limit their background activity.
2. Turn Off Background Data
Many apps continue running in the background, syncing updates and refreshing content even when not in use. Restrict background data for non-essential apps, but leave it on for messaging apps like WhatsApp. This simple step can significantly extend your data bundle.
3. Use Wi-Fi When Available
Switch to Wi-Fi at home, in the office, or in secure public spaces to preserve mobile data for when you are on the move. However, avoid logging into sensitive accounts or making transactions on unsecured public Wi-Fi networks.
4. Control Video Quality
High-definition videos consume large amounts of data quickly. Set video quality to data saver mode, avoid autoplay on social media feeds, and download content using Wi-Fi for offline viewing. These adjustments can make your data last significantly longer.
5. Update Apps Only on Wi-Fi
App updates are major hidden data consumers. Configure your phone to update apps only when connected to Wi-Fi to prevent large updates from eating into your data bundle without warning.
6. Monitor Your Usage Regularly
Most smartphones have built-in tools that show daily and weekly data consumption. Check this often to spot unusual spikes and adjust your usage before your data runs out. Think of it like tracking your spending—once you see where your data goes, you naturally become more careful.
Final Thoughts
Data management is no longer optional in Nigeria. With increasing dependence on smartphones for work, learning, entertainment, and business, every megabyte counts. Toriola's advice is practical: understand your usage, control background activity, optimise video settings, and stay intentional with how you browse.
