Wema Bank has disbursed ₦17.96 million to 273 customers within the first month of its Season 5 “5 for 5 Rewards” campaign, highlighting robust customer engagement and the bank's commitment to financial inclusion and customer loyalty.
The latest edition of the rewards program, launched in May as part of the bank’s 81st anniversary celebrations, is designed to promote responsible banking habits while offering incentives to key customer segments, including youths, women, and the mass market.
The campaign started with a special anniversary event at Ikeja City Mall, where 81 customers received cash rewards of ₦81,000 each. This activation accounted for over ₦6.5 million in payouts and set the stage for subsequent daily and monthly reward draws.
According to the bank, an additional 192 customers emerged as winners during the first month, bringing the total number of beneficiaries to 273. In the youth category, 37 students benefited from rewards valued at ₦4.4 million, including PocketMoni cash rewards and university tuition support grants. The women-focused segment also saw significant participation, with customers receiving cash rewards under the bank’s self-care initiative. Meanwhile, the mass market category produced the highest number of winners, with hundreds of customers benefiting from daily cash prizes and monthly draws.
Commenting on the campaign's performance, Managing Director and CEO of Wema Bank, Moruf Oseni, stated that the initiative reflects the bank’s dedication to making customer loyalty rewarding, transparent, and accessible. He noted that the positive response within the first month demonstrates that banking services can create tangible value beyond routine transactions. He added that the campaign aims not only to reward account holders but also to encourage healthy financial practices among Nigerians.
Oseni mentioned that more opportunities and reward categories will be introduced as the campaign progresses, emphasizing the bank's focus on delivering meaningful impact to customers nationwide. “This is only the beginning. With more reward categories, more winners, and more opportunities still ahead, we remain committed to creating meaningful impact for our customers and ensuring more Nigerians experience the value of banking with Wema.”
To qualify for the program, customers must open or reactivate a Wema Bank account, maintain a minimum balance, and perform at least five monthly transactions through the bank’s digital and card channels. The bank disclosed that over ₦170 million has been allocated for rewards from May to December 2026, with thousands more customers expected to benefit before the campaign ends.
