In a vibrant display of colour and hope, Addme Nutrition Limited ushered in the new year with a unique community event in Lagos, encouraging Nigerians to let go of stress and embrace a more joyful lifestyle. The activation, titled “A Stress-Free Start with Addme,” transformed the bustling Ikotun Market into a spectacle of optimism.
A Skyward Release of Stress
The highlight of the gathering was the dramatic release of thousands of colourful balloons into the Lagos sky. This visual spectacle was designed as a powerful symbol, representing the collective release of daily pressures and the aspiration for a calmer, more positive year ahead. The event successfully drew a large crowd, including sub-distributors, traders, market women, and shoppers, all sharing in the moment of collective optimism.
More Than Just a Spectacle: Engaging the Community
The activation went beyond the symbolic balloon release to offer tangible experiences. Attendees enjoyed meals prepared using Addme's range of smart cooking companions, which include variants like NoodleMate, RiceMate, and PastaMate. These products are engineered to help home cooks save time and enhance flavour effortlessly. Interactive games and on-ground engagements reinforced the brand's core message of ease and enjoyment in daily routines.
A major highlight was a raffle draw that directly rewarded the market community. Five participants won ₦100,000 each, while one lucky individual became the grand prize winner of ₦1,000,000. This generous giveaway underscored the brand's commitment to giving back to its consumer base.
Brand Leaders on the Mission for Simplicity
Speaking on the initiative, Sukhman Kaur, General Manager of Addme Nutrition Limited, explained that the event reflects the brand's fundamental purpose. "Addme is committed to making everyday cooking simpler and less stressful for Nigerian homes," she stated. "A Stress-Free Start with Addme reflects our belief that when cooking becomes easier, families can enjoy more meaningful moments together. The balloon release symbolises letting go of pressure and starting the year with ease."
Vivian Pratt, the Marketing Manager, added that the choice of location was strategic. "Ikotun Market was the perfect place to bring this message to life. Our goal was to meet consumers in their everyday environment and show, in a very human way, how Addme supports stress-free living. This activation allowed us to connect emotionally with families and reinforce Addme as their everyday meal companion," Pratt said.
Through this engaging on-ground experience, Addme Nutrition Limited powerfully reaffirmed its brand promise as a facilitator of simple, joyful living. The event served as a vivid reminder that a stress-free life can begin with the choices made in everyday moments, starting in the heart of the community.
