In a landmark event for Nigeria's marketing industry, strategic business leader Bolajoko Bayo-Ajayi has been formally installed as the President of the Nigeria Institute of Marketing of Nigeria (NIMN). This historic appointment marks the first time a woman will lead the prestigious professional body.
A Gathering of Industry Titans
The investiture ceremony, held in Lagos, attracted the elite of the nation's marketing and communications sector. The event served not only as an installation but as a significant moment for gender representation and professional advancement within the field.
In a powerful keynote address, renowned businesswoman and author Ibukun Awosika underscored a fundamental principle for business success. Awosika stressed that the importance of trust for growth and sustainability cannot be overstated. She elaborated that for consumers to trust a product, they must first trust the people behind it, emphasizing that professionals are the primary brand ambassadors for their companies.
Voices of Support and Calls for Unity
The ceremony featured strong endorsements and forward-looking statements from heads of allied professional bodies. Tolulope Medebem, President of the Experiential Marketers Association of Nigeria (EXMAN), highlighted the need for increased collaboration among all stakeholders in the marketing ecosystem. She firmly stated that Bayo-Ajayi's appointment was based on merit, not quota, confirming she is thoroughly deserving of the role.
Further solidifying the consensus, Ike Neliagu, President of the Nigerian Institute of Public Relations (NIPR), described the new NIMN president as highly competent and capable. From the regulatory side, Dr. Lekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria (ARCON), revealed that ARCON is currently reviewing a Memorandum of Understanding (MoU) with NIMN focused on capacity building. He emphasized the urgent need to bridge existing skills gaps within the industry.
A Call to Service and New Fellows Inducted
In her acceptance speech, Bolajoko Bayo-Ajayi framed her new position as a profound call to service. She reflected that leadership is more than a title; it is a paramount commitment to elevating others. Her vision suggests a focus on mentorship and collective growth for the institute's members.
Thelma Okoh, Registrar of NIMN, expressed strong confidence in her welcome address, stating that under President Bayo-Ajayi's guidance, the institution is poised to reach new and unprecedented heights. The event also included the induction of a new cohort of Fellows into the institute. Okoh noted that this fellowship is the highest honour NIMN can bestow, recognizing individuals for their outstanding commitment, remarkable achievements, and significant contributions to upholding the highest standards of marketing excellence in Nigeria.
