Peak Milk Celebrates Ramadan with Nationwide Goodness Campaign
As the holy month of Ramadan commences, leading dairy brand Peak Milk, produced by FrieslandCampina WAMCO Nigeria Plc, is once again joining Muslim faithful across Nigeria to mark this sacred season with compassion, nourishment, and togetherness. The brand has launched a comprehensive campaign aligned with the spiritual values of Ramadan, focusing on sharing and community engagement.
Journey to Iftar: A Unique Bus Activation in Lagos
A special highlight of this year's Ramadan initiative is the "Journey to Iftar" bus activation. During Ramadan, a Peak-branded bus will stop at key locations throughout Lagos, inviting fasting Muslim faithful onboard for a short but memorable ride. This innovative activation is designed to create meaningful connections and enhance the Ramadan experience for participants.
The journey culminates in a communal Iftar experience at a serene venue, where passengers will enjoy nourishing meals, engage in warm conversations, and witness a surprise celebrity appearance. The celebrity will break the fast alongside the passengers, creating an inspiring moment of unity and joy that embodies the spirit of Ramadan.
Marketing Leaders Emphasize Connection and Nourishment
Speaking about the campaign, Marketing Manager for Peak Milk, Omolara Banjoko, explained the brand's philosophy. "Ramadan is a time of reflection, sharing, and care. At Peak, we believe nourishment is not just about food, but about the goodness we extend to one another," she said. "By being present in mosques, engaging families in stores, and creating unforgettable experiences like the Journey to Iftar bus, we are honoring the values of the season and staying nourished with our Muslim consumers in their journey of faith."
Senior Brand Manager for Peak Milk, Moni Kassim, added further insight into the campaign's objectives. "This campaign is more than visibility, it is about genuine connection," Kassim noted. "By sharing Peak Milk at Iftar tables, supporting charitable organizations, and creating shopper experiences, we are reinforcing our promise to be present in the everyday lives of our consumers. Ramadan gives us the privilege to celebrate community, and Peak is proud to be part of that story."
Campaign Theme: Share Goodness This Ramadan
The campaign operates under the theme "Share Goodness this Ramadan," which directly aligns with the core values of the holy month: spiritual renewal, reflection, and togetherness. Ramadan is traditionally a time when families and communities unite to break their fast over nourishing meals, and Peak Milk aims to bring these values to life through various engagements.
Through these activations, Peak Milk continues to strengthen its bond with Nigerian families, offering rich and creamy nourishment while sharing generosity. The brand's presence in mosques, places of worship, and retail environments nationwide ensures that the message of sharing and caring reaches a broad audience during this significant period.
This year's Ramadan campaign represents Peak Milk's ongoing commitment to supporting Nigerian communities during important cultural and religious observances, fostering connections that extend beyond mere product consumption to genuine human interaction and shared experiences.
