In a heartwarming conclusion to 2025, Power Oil transformed digital engagement into tangible festive joy through a special community outreach initiative. The brand, known for its "Certified Healthy. Be Certified Fit" mission, demonstrated that its purpose extends beyond products by directly impacting a nominated community.
From Online Nominations to Real-World Celebration
The journey began when Power Oil took to social media, asking Nigerians to nominate communities deserving of special Christmas cheer. The response was overwhelming, with one location emerging as the clear favorite across multiple platforms: the Bethesda School of the Blind. True to its word, the brand organized a visit to the school, embodying the theme "Powering Love, Sharing Joy."
This event was framed as a "Certified Christmas," a direct alignment with the company's overarching health and wellness philosophy. It underscored the idea that the festive season's spirit is rooted in community care and shared happiness.
A Celebration of Talent and Empowerment
The core of the visit coincided with the school's talent week, which Power Oil proudly sponsored. Students seized the opportunity to showcase their remarkable abilities in singing and performance, proving that talent knows no bounds.
In a powerful and affirming climax to the event, Power Oil made a significant commitment to empowerment. The brand awarded a cash prize of one million naira to the winning talent. This move highlighted the company's dedication to creating opportunities and recognizing potential beyond conventional charity.
Corporate Philosophy in Action
Roland Akpe, the Marketing Manager for the Oil and Fats Portfolio at Tolaram (the parent company of Power Oil), provided insight into the campaign's deeper meaning. He stated that by "turning online engagement into real-world impact," Power Oil aims to remind Nigerians of the season's true essence.
"The season is not just about eating or individual pleasure, but about healthy families showing up for themselves and others," Akpe explained. This statement reinforces the brand's message that well-being is communal and that sharing joy is a vital component of a healthy life.
By closing the year with this purposeful act, Power Oil successfully created a movement centered on love and communal support, leaving an indelible mark of joy on the students and staff of the Bethesda School of the Blind.
