In a heartwarming display of festive season generosity, Power Oil, a leading cooking oil brand from Tolaram, has delivered joy and substantial support to the Bethesda School for the Blind in Lagos. The initiative, which included donations and sponsorship of the school's end-of-year talent show, culminated in a grand cash prize of ₦1 million for the winning performer.
Community Choice Drives Festive Outreach
The visit on 31 December 2025 was the result of a unique, public-driven campaign. Power Oil had earlier launched an online call, inviting Nigerians to nominate communities deserving of support during the Yuletide period. The Bethesda School for the Blind emerged as the clear favourite, receiving the highest number of public mentions, which guided the brand's decision.
Company representatives spent quality time with the students, engaging with them and participating in the school's year-end activities. The highlight was the support for the school's annual talent presentation, where pupils showcased their remarkable abilities through various performances. Power Oil not only sponsored the event but also provided gifts to uplift the spirits of the students and staff.
Spreading Love and Making a Tangible Difference
Speaking at the event, Roland Akpe, the Marketing Manager for the Oils and Fats Portfolio at Tolaram, explained the motivation behind the outreach. He stated that the activity reflects the company's core belief in community engagement and positive impact. "At Tolaram, we believe in spreading love and making a difference in our communities. We are happy to share joy with these students and support their journey," Akpe remarked.
The emotional impact of the visit was profound. One of the students expressed heartfelt appreciation, noting, "It's a reminder that we are not alone. We feel loved and seen." This sentiment underscores the significance of corporate social responsibility initiatives that go beyond material donations to foster genuine connection and inclusion.
Part of a Broader Mission for Health and Fitness
This seasonal outreach was executed under Power Oil's overarching thematic campaign, "Certified Healthy. Be Certified Fit." The company confirmed that this theme is the guiding principle for all its consumer engagement and community-focused programmes throughout the year. The visit to Bethesda School demonstrates how this mission translates into actionable support for diverse segments of the Nigerian society.
The successful event highlights a model of corporate philanthropy that is responsive to public voice and focused on creating memorable, empowering experiences for often-overlooked communities.
