Three Crowns Milk Champions Healthy Nutrition During Ramadan with Community-Focused Campaign
As the sacred month of Ramadan approaches, Three Crowns Milk, a prominent Nigerian dairy brand under FrieslandCampina WAMCO Nigeria Plc, is actively encouraging Muslim communities across the nation to prioritize healthy nourishment, cardiovascular care, and the cherished values of family unity. The brand has unveiled its comprehensive "Get Nourished This Treasured Month" campaign, designed to support fasting individuals and families throughout this spiritual period.
Campaign Activities and Community Engagement
The initiative features a series of meaningful and impactful activities aimed at delivering wholesome nourishment while giving back to local communities. It seeks to assist families during the fasting period by emphasizing the importance of shared meals, acts of kindness, and collective moments of reflection. Through extensive on-ground engagements and community-focused programs, Three Crowns Milk aims to strengthen its bond with consumers and reaffirm its dedication to nourishing hearts, homes, and neighborhoods throughout Ramadan.
The campaign commenced with Pre-Ramadan educational lectures held in Lagos, Kano, and Ibadan prior to the fasting period. These sessions were specifically designed to inform and inspire Muslim faithful on effective ways to maintain proper nutrition and care for their families during the holy month. Attendees were served healthy meals prepared with Three Crowns Milk, highlighting the critical role of balanced diets in sustaining energy and health while fasting.
Nationwide Mosque Activations and Acts of Kindness
As Ramadan progresses, Three Crowns Milk will activate its campaign in 100 mosques nationwide, creating nourishing moments with worshippers at Iftar by serving nutritious meals made with their products. The brand will also demonstrate the core Ramadan tenet of kindness by distributing specially curated Three Crowns Ramadan boxes and fruit hampers to worshippers as they break their fast at selected locations across the country. This initiative is intended to reinforce the spirit of generosity and communal giving that defines the holy month.
Leadership Perspectives on the Campaign
Chioma Otisi-Igwe, Marketing Manager for Three Crowns Milk, emphasized the campaign's focus on family and tradition. "Ramadan is a season of reflection, family bonding, and kindness. At Three Crowns, we understand the vital role mothers play in nourishing their families during this sacred period. Through this campaign, we celebrate mums, honour their dedication, and reinforce our commitment to providing wholesome nourishment while supporting families in creating cherished memories throughout the holy month."
Digital Campaign Celebrating Family Legacies
In addition to physical engagements, Three Crowns Milk will drive a digital campaign that celebrates treasured Ramadan family legacies, spotlighting mothers and grandmothers as they share cherished recipes passed down through generations. These stories will highlight meaningful moments of connection, tradition, and togetherness, with each recipe lovingly enriched with Three Crowns Milk. This digital effort reinforces the brand's enduring role in nourishing families, preserving culinary traditions, and creating lasting memories during Ramadan.
Lilian Elue, Brand Manager for Three Crowns Milk, added: "This year, we aim to lead the Ramadan nourishment conversation through the perspective of mums by celebrating treasured family recipes and everyday acts of kindness. Three Crowns takes pride in nourishing not just families, but entire communities throughout this Ramadan."
