Nigerian entrepreneur and social media personality, Linus Williams, widely known as Blord, has ignited a wave of online discussion following the launch of a new gadget. The founder of BluntGadgets announced the importation of a container of what he describes as a pioneering 45W fast charger with interchangeable Lightning and Type-C tips, designed to work for both iPhone and Android devices.
The Launch and Bold Claims
Blord unveiled the product in a video posted on his Instagram account on January 14, 2026. In the clip, he detailed a recent trip to China where he supervised the manufacturing process before shipping a full container to Nigeria. He positioned the charger as a solution for households with multiple device types, eliminating the need for separate accessories.
Demonstrating the device, Blord showed how users can easily switch between the two connector tips. He emphasized the charger's 45W fast charging capability and made a series of strong statements about its uniqueness. Blord labelled himself "Africa's Elon Musk" and insisted that the dual-tip charger was his invention, claiming it is unavailable anywhere else except on his platform.
Nigerian Netizens React with Skepticism
The announcement was met with immediate and mixed reactions across social media platforms. While some users applauded the hustle and effort to provide a local solution, a significant number challenged the core claim of innovation.
Many critics were quick to point out that similar dual-connector chargers and cables have been available on global marketplaces like Amazon and AliExpress for several years. Brands such as Belkin and CableCreation were cited as examples of established products with interchangeable USB-C and Lightning connectors. This led to debates on whether Blord's move represents genuine product development or simply savvy importation and branding.
User @real_daddyh commented, "This boy is a compulsive liar. He simply got an existing product and asked for custom logo and packaging." Another, @casicruise, reacted, "He did not produce anything. This charger has been around for over 8 years now. He only ordered for it."
Concerns were also raised about product quality and the role of regulatory bodies. User @skood009 expressed doubt, stating, "I can bet that it is still inferior quality... you would expect that a standards organization of Nigeria will certify and validate the quality."
Context and Blord's Business Profile
This is not the first time Blord has made headlines for his business disclosures. Previously, he revealed details about the salary structure at his Blord Group. According to his statements, entry-level staff earn a minimum of ₦250,000 monthly, with salaries scaling up to ₦400,000 after three years and ₦500,000 after four years.
He disclosed that the company paid out a total of ₦1.1 billion in salaries across 2025, with a monthly payroll of approximately ₦90 million. Blord highlighted the pressure of generating sufficient revenue to meet these obligations, noting that any delay would quickly attract public criticism on platforms like Instagram.
The reaction to the charger underscores a broader conversation in Nigeria's tech and entrepreneurial space about the line between importation, adaptation, and true innovation. It also highlights the critical and savvy nature of Nigerian consumers, who are increasingly globally aware and quick to fact-check bold marketing claims.
