The Sundry Markets MSME Fair, Retail Ready 1.0, has successfully taken place, aiming to empower and fund micro, small and medium enterprises (MSMEs) within the retail value chain. The event awarded MSME operators with business grants totaling N10 million, with participation from the Bank of Industry (BoI) and numerous other organizations.
Empowering MSMEs Through Collaboration
The fair brought together key stakeholders across Nigeria's business ecosystem to support and empower MSMEs. Organized by Sundry Markets Limited, it served as a collaborative platform designed to prepare MSMEs for sustainable growth, improved market access, and long-term resilience in Nigeria's challenging economic landscape.
Key Participants and Insights
The event featured participation from institutions and industry leaders, including the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), Bank of Industry (BOI), Access Bank, National Revenue Services (NRS), Standards Organisation of Nigeria (SON), NAFDAC Marketsquare, and United Bank for Africa (UBA). Through keynote sessions and panel discussions, representatives shared practical insights on funding opportunities, regulatory compliance, quality assurance, distribution readiness, and strategies for scaling retail-focused businesses despite macroeconomic challenges. Speakers also highlighted lessons from their own business journeys, offering real-world perspectives on how Nigerian enterprises can thrive amidst volatility.
Retail Ready Pitch Competition
A major highlight of the event was the Retail Ready Pitch Competition, which showcased innovative and high-potential MSMEs. Following a rigorous evaluation process, three outstanding businesses emerged as winners and received business grants sponsored by Sundry Markets:
- Zelden Foods Limited received a N5 million business grant.
- Tahila Foods and Beverages Limited received a N3 million business grant.
- Delectable Naturals received a N2 million business grant.
Commitment to MSME Ecosystem
Speaking on the initiative, the Head of Marketing of Sundry Markets, Emmanuel Patrick Isangediok, reaffirmed the company's commitment to strengthening Nigeria's MSME ecosystem by providing not only market access but also capacity-building opportunities and direct financial support.
