In a significant move within Nigeria's financial technology sector, leading investment management firm Afrinvest has unveiled a major rebranding of its digital investment platform. The platform formerly known as Optimus by Afrinvest is now officially PlutusNeo by Afrinvest. This strategic shift, announced on January 5, 2026, signals the next evolution in the firm's mission to democratize access to wealth-building tools for everyday Nigerians.
From Optimus to PlutusNeo: A Strategic Evolution
Launched initially in 2022, the platform was conceived to provide a secure and user-friendly gateway for individuals to access Afrinvest's professionally managed investment products. Over the years, it grew into a trusted channel, leveraging the firm's over three decades of experience in Nigeria's capital markets. The rebrand to PlutusNeo is not merely a name change but reflects a deeper ambition to construct a more comprehensive digital wealth ecosystem.
Ayodeji Ebo, the Managing Director of PlutusNeo by Afrinvest, commented on this transition. He noted that while Optimus was a crucial foundational step, PlutusNeo is designed for long-term growth and aims to support wealth creation for a broader audience. "It also reflects our vision to develop a more connected digital ecosystem over time," Ebo stated, hinting at future expansions.
Core Features and Future Roadmap
The platform's core offering remains robust, allowing users to save and invest with confidence. Clients can access a diversified portfolio through a single interface, including:
- Naira and US dollar-denominated mutual funds.
- High-yield investment opportunities.
- Direct access to United States stock markets.
Importantly, Afrinvest has assured that the transition is seamless for existing users. All accounts, login details, investment portfolios, and transaction histories remain intact and unchanged. The underlying governance, security standards, and Afrinvest's ownership are also unaffected.
The rebrand aligns with broader digital initiatives within the Afrinvest Group. A key part of the future roadmap includes the planned introduction of integrated payments and lending capabilities. This expansion is intended to provide users with a more holistic financial toolkit, supporting them across various stages of their financial journey.
A Commitment to Inclusive Wealth Creation
Ike Chioke, Group Managing Director of Afrinvest, framed the launch within the company's long-standing philosophy. He emphasized that the discipline and long-term thinking honed over 30 years of navigating market cycles are now being extended digitally. "PlutusNeo extends this approach to a wider audience, allowing more people to participate meaningfully in building wealth, regardless of income level or status," Chioke explained.
PlutusNeo is now positioned as a central pillar in Afrinvest's evolving financial services ecosystem. The rebrand reinforces the firm's commitment to trust, professionalism, and its core mission: making sophisticated wealth creation accessible through technology. As a capital market holding company active in investment banking, securities trading, asset management, and technology, Afrinvest's latest digital pivot is a notable development in Nigeria's rapidly growing fintech landscape.
