Bubble Up has introduced a new can range in Nigeria, featuring Lemon Lime, Bitter Lemon, Tonic, and Soda Water. The launch is supported by the brand's "Turn The Fresh Up" campaign and local production at Planet Bottling Company's facility in Ogun State.
New Can Range Details
The new range includes four variants: Lemon Lime, Bitter Lemon, Tonic, and Soda Water. Lemon Lime and Bitter Lemon are described as crowd-pleasers, while Tonic and Soda Water cater to consumers who enjoy mixing their own drinks. The cans are designed for social occasions such as parties, picnics, and gatherings with friends.
Availability and Production
The cans are now available in supermarkets and retail stores across South West Nigeria. Bubble Up is bottled locally by Planet Bottling Company at its ultra-modern facility in Ogun State, alongside other brands like American Cola, Reaktor, and Planet.
Marketing Campaign
The launch is accompanied by a digital campaign called "Turn The Fresh Up," which runs across social media platforms, lifestyle events, and creator-led moments. The campaign aims to position Bubble Up as a key part of social experiences.
Brand Background
Bubble Up has been present in Nigeria for several years in PET bottles. The brand operates in over 20 countries and has a history dating back to 1919. The new can format is intended to reach younger consumers who prefer a lighter, more social drinking experience.
