NIVEA's Landmark N3 Billion Promotion Approaches Grand Finale with Exciting Prizes
NIVEA's groundbreaking N3 billion national consumer promotion has now reached its 12th draw, setting the stage for a thrilling grand finale as Nigerians nationwide make their final efforts to secure instant rewards and transformative prizes before the campaign officially concludes. Following the Week 11 and Week 12 draws held on March 19 and March 26, 2026, respectively, additional winners have continued to emerge across the country, reinforcing the credibility and extensive participation that have characterized this initiative.
Recent Winners Share Their Joyful Experiences
Among the notable recent winners are Tahir Tijani Sa'id from Lagos and Orukpe Friday Abumere from Benin, Edo State, each of whom won N1,000,000 after purchasing their regular NIVEA products. Tahir described the experience as unforgettable, stating, "I honestly didn't believe it at first. Buying my regular NIVEA lotion has brought me this huge luck. This is something I will always remember, and I'm grateful for the opportunity." For Orukpe, the surprise reward turned an ordinary purchase into a life-changing moment. He shared, "I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me."
Impressive Statistics Highlight Campaign Success
With 12 successful draws now completed, the promotion has generated well over 700,000 winners nationwide. To date, 120 consumers have won N1 million each, 300 winners have received N50,000 Jumia shopping vouchers, and over 1.2 million consumers have enjoyed N1,000 instant airtime rewards, showcasing the massive scale and accessibility of the campaign.
Final Opportunity for Participation
As the promotion enters its concluding phase, NIVEA is urging consumers across Nigeria to seize the last opportunity to participate. The promotion officially ends on Wednesday, April 8, 2026, making this the decisive final week for Nigerians to buy, scratch, and win. Participation remains straightforward: consumers purchase any NIVEA 400ml Body Lotion variant, such as Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep, locate the unique code on the pack, scratch and dial 7022code#*, then follow the prompts to instantly receive ₦1,000 airtime while gaining automatic entry into the final draws.
Grand Prize Draw Details and Major Rewards
The Grand Prize Draw, scheduled for Thursday, April 9, 2026, will reward fortunate participants with the campaign's most significant prizes yet, including:
- Three brand-new SUVs
- 10 all-expense-paid trips to Spain to watch Real Madrid live
- Major cash prizes of ₦5 million, ₦3 million, and ₦2 million
Marketing Director Emphasizes Urgency
Speaking on the milestone and the final push toward the grand finale, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, highlighted the urgency of participation. She stated, "This is the final call for consumers to take part in what has become one of Nigeria's most rewarding consumer promotions. Over the past weeks, we have celebrated hundreds of thousands of winners, but the biggest rewards are still ahead. We encourage Nigerians everywhere to buy, scratch, and win now because every purchase could unlock instant rewards or a chance to drive home an SUV, travel to Spain, or win life-changing cash prizes."
