Lagos is currently buzzing with the arrival of over 1,200 music industry professionals for the ninth edition of the prestigious Africa Music Awards (AFRIMA). The significant influx of visitors was officially announced at the Welcome Soirée for nominees and guests, held at the Residence of the British Deputy High Commissioner in Lagos, marking the official start of AFRIMA Week.
Record Turnout Highlights African Music's Global Pull
Addressing attendees at the soirée, AFRIMA President and Executive Producer, Mike Dada, revealed the impressive breakdown of the 1,216 arrivals. The total includes 732 artistes and managers, 301 delegates from various African nations and the diaspora, and 183 technical and production professionals working behind the scenes.
"This year’s AFRIMA has once again demonstrated the immense power and global pull of African music," Dada stated. He emphasized that the event's impact extends far beyond celebration, bringing substantial economic benefits to the host city. The presence of hundreds of international visitors, he noted, is a strong testament to Lagos's tourism potential and its capability to host major global events.
Music as a Tool for Unity and Economic Growth
Dada elaborated on AFRIMA's broader mission, framing music as a powerful catalyst for integration, peace, and economic development across the continent. "Music is a driver of economic growth within the creative industry," he said, adding that the awards are fundamentally about connecting people through shared talent and humanity, irrespective of background.
He expressed gratitude to the Lagos State Government for its steadfast support and acknowledged key partners including First Bank, Guinness, Glenfiddich, and the Swedish Government. Dada also thanked the UK Government for hosting the welcome event.
International Partners Praise Cultural Ties
The British Deputy High Commissioner, Jonny Baxter, also spoke, applauding the strong cultural links between the UK, Nigeria, and Africa, largely driven by music. He highlighted the global domination of Afrobeats, noting its chart-topping success in the UK and worldwide. "It is extremely important that we continue to build our connection through music and other creative industries," Baxter affirmed, reiterating the UK's commitment to partnerships that foster mutual economic and cultural exchange.
Mrs Toke Benson-Awoyinka, Lagos State Commissioner for Tourism, Arts and Culture, reaffirmed the state's dedication to the creative sector. She described Lagos as Africa's cultural capital, a city where creativity thrives loudly. "Through the Ministry of Tourism, Arts and Culture, we remain committed to building an enabling ecosystem where creatives can thrive, collaborate and compete successfully on the global stage," she said.
The 9th AFRIMA ceremony promises to be a grand celebration of African musical excellence, further solidifying Lagos's position as a premier destination for major international cultural events.
