A new viral video featuring Michael Ike, the son of veteran Nollywood actor Emeka Ike, and popular aphrodisiac merchant Hauwa Sa'id, popularly known as Jaruma, has set social media ablaze with mixed reactions. The clip, which emerged online on January 17, 2026, shows the pair in a bedroom, engaging in what appears to be a lighthearted, scripted romantic skit.
Inside the Viral Bedroom Scene
The footage captures Michael and Jaruma seated on a bed, exchanging playful banter and acting out roles. The atmosphere is far from serious, filled with laughter as they perform. At one point in the exchange, Michael humorously asserts, "No one will touch my bum bum," a line that quickly became a focal point for netizens and fueled widespread conversations across platforms like Instagram and Twitter.
While the video seemed designed for entertainment, its context has drawn intense scrutiny, particularly following a recent public outburst from Michael's father, Emeka Ike.
Emeka Ike's Heated Call-Out and Accusations
The video's circulation comes hot on the heels of a strongly worded social media post by award-winning actor Emeka Ike. The visibly angry father publicly called out Jaruma, accusing her of misleading his first son into creating adult-themed content to promote her Kayamata brand.
In his post, Ike expressed deep pain and frustration, framing the situation as a betrayal of the plans and sacrifices he had made for Michael's future. He lamented what he described as poor decisions that pulled his son away from his education. "See what they pulled you out of school for… ignoring all the plans I have for you," he wrote, directly addressing his son.
Ike alleged that external influence, particularly from Jaruma, led Michael to make explicit posts for clout and online engagement. He questioned his son's choices, writing: "Michael, I sent you to university, and your mother pulled you out when you were about to enter Year 2, told you school na scam, encouraged you to become an influencer, singer, and actor LIKE ME, and you will BLOW… SO, IS THIS IT?"
Social Media Erupts with Mixed Reactions
The drama has sparked a firestorm of comments from Nigerians online, with opinions sharply divided.
Many users expressed sympathy for Emeka Ike, supporting his stance as a concerned father trying to guide his child. Comments like "Honestly....I felt his pain.i felt it.Imagin naa" from user @iamchisexy and "Yes oooh! Its so painful as a mother to see this shhit.ots sad" from @shoes_withswag reflect this sentiment.
Others, however, criticized the actor's parenting or focused on the viral clip's content. User @delilarh__ commented, "You don lock this innocent boy inside bottle eh ?," while @melta_pearl humorously wondered, "?it’s spannk for me ha, how jaruma take reach here abeg." Some, like @buzor_montana, took a more philosophical view: "Make una leave emeka Ike alone na. If pikin no resemble him papa who he wan come resemble ?."
Jaruma herself faced direct criticism, with @miss_kennyy stating, "Jaruma!! Jaruma!! Always trending for the wrong reasons?. As a mother , how would you feel if the table was turned around? We all are tired of waiting for you to grow up and stop looking for clout here n there."
The actor even intervened in the comment section of a post sharing the video, demanding to know: "Did you inform me before attaching my picture to this rubbish? See confused people messing with my name? Michael is this the university l put you? ??? I worked hard for this name. A graduate of Mechanical engineering. What rubbish is this plssss???? ???."
This incident highlights the ongoing tensions between traditional career expectations and the allure of fast-paced social media influence, playing out in a very public and dramatic family dispute within Nigeria's vibrant entertainment sphere.
