Hypo Bleach Manufacturer Issues Urgent Warning Over Dangerous Social Media Trend
Multipro Enterprise Limited, the manufacturer of Hypo Bleach, has issued a stern warning to Nigerians against consuming their cleaning product as a beverage. This warning comes in response to a disturbing social media trend that emerged following the highly publicized feud between influencers King Mitchy and VeryDarkMan.
Company Statement Emphasizes Safety Concerns
In an official statement released on Sunday, March 1, 2026, the company clearly stated that Hypo Bleach is strictly intended for cleaning purposes and should never be consumed under any circumstances. The manufacturer expressed deep concern over fabricated videos and images circulating online that portray the bleach product as a drinkable beverage.
The company specifically appealed to influencers and content creators to act more responsibly, highlighting the potentially fatal consequences of promoting such dangerous trends. Multipro Enterprise Limited emphasized that these misleading portrayals could cause serious harm to impressionable social media users, particularly young Nigerians who might attempt to replicate what they see online.
Origin of the Controversial Trend
The warning follows viral videos showing King Mitchy and VeryDarkMan appearing to consume a substance during their heated online dispute. This content sparked a wave of imitation across social media platforms, with numerous content creators and netizens using Hypo sachets to recreate similar stunts.
The trend has generated widespread criticism from concerned parents and celebrities alike, many of whom have described the phenomenon as both disturbing and potentially deadly. Several public figures have called on authorities to take action against those promoting such harmful content, citing its dangerous impact on vulnerable social media users.
Public Reactions to the Warning
Following the company's statement, various reactions emerged from Nigerians across social media platforms:
- Augustine Nwachukwu Ogedegbe commented: "VDM deserves an award for letting people know that if you drink hypo, you will die and be buried."
- Otus Bestone remarked: "Na soft drink now for naija."
- Jacob Godly reacted: "Bleach for removing stains. What if there's stains in someone's intestines? Leave people joor."
- Benjamin Nse noted: "I thought they'll sue oo, I for say make them pay for the advertisement first."
- Nyakno Otoro expressed concern: "We play a lot in this country. Anything that will take life shouldn't be taken as a joke."
Broader Context of Influencer Responsibility
This incident follows previous warnings from other public figures about influencer behavior. Streamer Peller had previously criticized King Mitchy for attempting to disrupt the livelihoods of Nigerians who depend on platforms like TikTok for income generation. Peller questioned why she chose TikTok specifically for her controversial stunts rather than other social media platforms.
The Hypo Bleach manufacturer concluded their statement by urging young Nigerians to prioritize their safety and seek professional help if they are struggling emotionally, rather than engaging in dangerous online challenges. The company remains committed to product safety and responsible usage, emphasizing that their cleaning products should never be mistaken for consumable items.
