Lagos was swept up in a wave of festive excitement as Maltina, the beloved nourishing drink brand, hosted its spectacular Tropical Christmas Wonderland Parade on December 24, 2025. The vibrant event, held at the prestigious EKO Hotels and Suites in Victoria Island, marked a high point in the brand's nationwide Christmas celebrations, offering an immersive and joyful experience for all attendees.
A Parade of Colour and Celebration
Building on the success of its Light Up series across major cities like Lagos, Abuja, and Ibadan, Maltina elevated the festive energy with a dynamic procession. The parade journeyed from the grounds of Eko Hotels through to Ajose Adeogun Street, captivating onlookers with its vibrant display.
The spectacle featured larger-than-life tropical-themed characters and dancers adorned in colourful costumes, all moving to the infectious rhythms of a steel band. The cheerful Maltina mascot added to the fun, generating a palpable sense of childlike wonder among the crowd. The parade strategically paused at various points for mini live performances, creating perfect photo opportunities and allowing the Maltina Happiness Train to distribute gifts to delighted spectators.
Stars and the Spirit of Connection
The transition from the glowing Christmas-lit streets to the colourful parade vividly brought to life Maltina's core message of human connection and nourishment. The entire event felt like one long, warm embrace of the Christmas spirit.
Adding significant star power and helping to amplify the season's joy were special guests Brand Ambassador Tomike Adeoye and popular Media Personality Bukunmi Adeaga-Ilori, widely known as KieKie. Their presence added an extra layer of colour and excitement to the already vibrant day.
Reinforcing a Legacy of Nourishing Happiness
Through the successful execution of the Tropical Christmas Wonderland Parade, Maltina powerfully reinforced its long-standing legacy. The brand demonstrated its commitment to going beyond being just a beverage by creating and delivering happy, shared experiences that resonate deeply across different generations.
This event in Lagos stands as a testament to Maltina's role in fostering community spirit and adding a unique, nourishing touch to Nigeria's festive season celebrations.
