Bay Ice Introduces Halo Collection and Welcomes Nonye Udeogu as Brand Ambassador
Bay Ice, the renowned African-owned luxury watch and lifestyle brand celebrated for its fashion-forward designs and exceptional craftsmanship, has officially launched its highly anticipated Halo Collection. This new line of women's timepieces is presented under the brand's empowering campaign platform titled "Her Time. Her Story." The collection is specifically designed to embody confidence, poise, and presence for the modern woman.
A Strategic Partnership with Nigerian Fashion Influencer
In a significant move to strengthen its women-focused narrative, Bay Ice has proudly welcomed Nonye Udeogu, the influential Nigerian fashion creator behind the popular platform ThisThingCalledFashion, as a Friend of the Brand. This partnership marks a new chapter in the brand's storytelling, celebrating women who are intentionally building their legacies with grace and consistency—what Bay Ice describes as "her Halo moment."
"Halo is for the woman who doesn't wait for her moment—she steps into it," stated a brand representative. "Nonye represents that spirit perfectly. Her style is intentional, her journey is inspiring, and her presence is effortless. This collaboration is a natural alignment of values and vision."
Design and Features of the Halo Watch
Engineered to serve as an everyday signature piece while maintaining an elevated aesthetic, the Bay Ice Halo Watch showcases a softly contoured oval silhouette paired with a distinctive wave-pattern embossed dial. The timepiece features luminous hands and is powered by a slim Japan Miyota GL22 movement, ensuring precision and reliability.
The collection offers versatile styling options with a choice between a 316L stainless steel bracelet or an authentic African leather strap, both equipped with convenient quick-release lugs for effortless customization. Customers can select from two bezel options: the minimalist Plain Jane or the luxurious VVS natural diamond version, catering to both understated elegance and high-end statement preferences.
Key Technical Specifications
- Case Material: 316L stainless steel case and case back
- Strap Options: 316L stainless steel bracelet (14mm) or African leather
- Dial Design: Wave-pattern embossed with applied index metal markers
- Crystal: Dome mineral glass with protective coating
- Hands: Luminous for enhanced visibility
- Water Resistance: 5ATM (50 meters)
- Movement: Japan Miyota GL22 slim series
- Bezel Choices: Plain Jane or VVS natural diamonds (full cut)
Availability and Contact Information
The Halo Collection is available for purchase starting Friday, January 30, 2026, through Bay Ice's retail channels and direct orders. For media inquiries and order placements, interested parties can reach out via email at support@shopbayice.com or Adamujr10@gmail.com.
This launch reinforces Bay Ice's commitment to elevating the standard of modern African luxury through innovative design, superior craftsmanship, and culturally resonant storytelling that celebrates the achievements and aspirations of women across the continent and beyond.
