Global superstar and entrepreneur Rihanna has made a striking choice for her latest fashion campaign, casting Vivian Wilson, the estranged daughter of billionaire Elon Musk, in the new Savage x Fenty Valentine's Day showcase.
A Modern Ode to Aphrodite
According to reports from the Daily Mail, the 21-year-old model features prominently in the brand's fresh collection, titled 'Love So Savage: A Modern Ode to Aphrodite'. The campaign, which debuted on January 8, 2026, presents Wilson in a series of intimate and stylish lingerie looks designed to capture the spirit of the season.
In one of the standout images from the shoot, Vivian Wilson posed alongside fellow models Lovie Simone and Emma Arletta. The setting featured classic marble statues, creating a contrast between timeless beauty and contemporary fashion. For the look, Wilson wore a detailed rose-patterned balconette bra matched with a coordinating lace mini skirt. The ensemble was elevated with red tights, elegant gold drop earrings, and a signature deep red lip colour.
Building an Independent Career
This campaign represents another significant milestone for Vivian Wilson's rapidly growing modeling portfolio. She made her professional debut just last year and has been steadily building her reputation in the industry. Prior to this high-profile Savage x Fenty feature, Wilson had already graced the cover of Teen Vogue and walked the runway at the prestigious New York Fashion Week.
Notably, Wilson has cultivated her career path independently, maintaining a clear separation from the immense public spotlight that follows her famous father, Tesla and SpaceX CEO Elon Musk. Her participation in this campaign underscores her individual ambition and talent within the competitive world of fashion.
Rihanna's Vision for Love and Confidence
Speaking on the inspiration behind the Valentine's collection, Rihanna shared her philosophy. She stated that Valentine's Day serves as a moment to honour and celebrate love in every one of its diverse expressions. The founder emphasized that the core mission of Savage x Fenty is to empower individuals, helping them to feel both confident and expressive in their own skin.
The inclusion of Vivian Wilson in this campaign aligns perfectly with Rihanna's brand ethos of diversity and self-expression. It highlights a rising talent while generating significant buzz for the 'Love So Savage' collection, perfectly timed for the Valentine's Day shopping period. This move continues Rihanna's legacy of curating impactful and conversation-starting campaigns for her successful lingerie line.
