Fair and White Marks 30 Years with Glamorous Lagos Celebration and N10m Pageant
On Friday, April 24th, 2026, the prestigious Civic Centre on Victoria Island in Lagos will once again become the epicenter of beauty and glamour as Fair and White Nigeria hosts a grand event to celebrate three decades of excellence in the cosmetics industry. This milestone celebration echoes a similar unveiling held at the same venue on March 28th, 2014, when the brand was first introduced to the Nigerian market with great fanfare, attracting celebrities, beauty enthusiasts, and industry stakeholders. Now, 12 years later, the brand returns in a triumphant mood to honor all its product ranges and variants that have captivated consumers since its inception.
Miss Fair and White Beauty Pageant 2026: High Stakes and Big Prizes
The centerpiece of the 30th-anniversary festivities is the Miss Fair and White Beauty Pageant 2026, a competition open to young Nigerian women aged 18 to 25. According to a press statement by Ingram Osigwe, Media Adviser to Fair and White Nigeria Ltd, the pageant offers lucrative rewards, with the winner set to receive a N10 million cash prize and the prestigious title of brand Ambassador. The runner-up will be awarded N7.5 million, while the third-place contestant takes home N5 million. Additionally, a plethora of consolation prizes await other participants, making this one of the most generous beauty contests in the country.
Registration for the pageant requires a non-refundable fee of N50,000 and closes on March 31st, 2026. Interested parties can find more details on the official website. Osigwe also highlighted that the event is open for sponsorship by banks, corporate organizations, and business associates of Fair and White Nigeria Ltd. He emphasized that sponsors will benefit from a varied audience to market their brands and share in the unassailable market mileage that Fair and White has built over the years.
Three Decades of Innovation and Commitment to African Beauty
Fair and White Nigeria Ltd, renowned for its flagship Fair and White range of beauty products, has evolved significantly over the past 30 years. The company has dedicated itself to helping Nigerian women achieve and maintain balanced, radiant skin through a litany of classy variants introduced into the market. These include popular products such as Original Exclusive, Exclusive Vitamin C Gold, So White, So White Vitamin C, So Lemon, So Carrot, Mix Ready2Glow, and Labo Derma Glutathione.
In appraising its robust contributions to the Nigerian beauty industry, Fair and White Nigeria expressed deep appreciation for African beauty queens, which has influenced its decision to routinely engage them as Fair and White Queens and brand Ambassadors. The company is committed to promoting quality beauty brands and celebrating the natural beauty inherent in African women. It insists that the era of downplaying African beauty in favor of Caucasian and European models is over, a philosophy reflected in its consistent choice of beautiful African models as brand Ambassadors for over a decade.
This 30th-anniversary celebration not only highlights Fair and White's enduring legacy but also reinforces its dedication to empowering women and enhancing natural beauty across Nigeria and beyond.
