Grammy-award-winning Nigerian superstar, Burna Boy, in a powerful collaboration with Sporty Group, has officially released his highly anticipated new single titled "For Everybody" alongside a stunning cinematic music video. The full project, which was first teased in their partnership, was unveiled to the world on Friday, January 16, 2026.
A Cinematic Ode to African Excellence
The release is more than just a song; it is a visual and auditory masterpiece celebrating Africa's vibrant sports heritage and cultural prowess. The accompanying music film was directed by the acclaimed American music video director, Dave Meyers, in collaboration with choreographer Shay Latukolan and Sporty Studios. The video serves as a poignant tribute, masterfully blending the worlds of elite sport, high fashion, and powerful choreography.
It features an impressive roster of some of the continent's most celebrated athletes, creating a defining cultural moment. The star-studded lineup includes footballers like Eduardo Camavinga, Nico Williams, Iñaki Williams, Odion Ighalo, Claude Makelele, Christian Karembeu, Alex Song, Éder Militão, Asisat Oshoala, and rugby star Cheslin Kolbe, among others.
Strategic Release Ahead of AFCON Finale
The timing of the release is strategically significant, dropping just before the pinnacle of African football. The song and video premiere came ahead of the Africa Cup of Nations (AFCON) 2026 Final between Morocco and Senegal. Fans were treated to a unique live experience as Burna Boy performed the track at The AFCON Last Dance, broadcast live from the Olm Souissi Fan Zone in Rabat at 20:00 local time on the same day.
Burna Boy described the project as a cultural offering, stating, "This one is for the culture - for everyone carrying our sound, our spirit and our story around the world." The track's lyrical themes are grounded in resilience, legacy, and the power of collective momentum, paying homage to the new generation of African icons shaping global narratives.
A Fusion of Movement, Music, and Identity
Director Dave Meyers expressed his honour in being part of the project, highlighting Africa's extraordinary cultural richness. "Africa is a continent of extraordinary cultural richness—defined by beauty, grace, and boundless diversity," Meyers said. "Being welcomed into that space to celebrate its fashion and movement, set to the anthemic pulse of Burna Boy, was an invitation I felt truly honoured to receive."
The video is a powerful convergence of cinematic visuals, athletic choreography, and symbolic storytelling inspired by football, community, and shared identity. It captures the raw emotional and physical energy—the ambition, rhythm, and global impact—at the very heart of African sport.
The featured athletes symbolize the continent's strength and diversity, directly connecting the song's release to their sporting achievements and the unified pride felt by fans across the globe. This release marks the first full expression of the creative universe that Burna Boy and Sporty Group have been building, following teasers that generated massive global anticipation.
The "For Everybody" music video is now available for viewing on Burna Boy’s official YouTube channel and on Sporty Group’s SportyTV YouTube channel.
