Nigerian rapper Sodiq Abubakar Yusuf, popularly known as CDQ, has asserted that achieving success in the Nigerian music industry now heavily relies on belonging to a cabal, gang, or cult group. The artist made this statement during a recent interview with content creator JBrandy.
Industry Shift from Merit to Affiliation
According to CDQ, the music industry has transitioned from a merit-based system to one where membership in a particular group is crucial. He explained that artistes without such affiliations face significant obstacles, often spending large sums of money with minimal returns. "The music industry has turned into a game of belonging to a particular caucus, gang, or cult before anyone can actually help you," he said.
Challenges for Independent Artistes
The rapper highlighted the tough environment for independent artistes, noting that those who attempt to succeed without a godfather or secret group backing often encounter barriers. "If you don't belong to a particular cult group, you might probably spend a lot of money and not see anything in return," he added. CDQ further stated that any artiste who manages to achieve fame without such affiliations should consider it a matter of luck. "So, if you are able to achieve success in the music industry without associating with any cabal or cult group, you should be grateful to God," he remarked.
CDQ's Background and Career
Born on May 6, 1985, in Orile, Lagos, Sodiq Abubakar Yusuf hails from Ilorin, Kwara State. He is a Muslim by faith and balanced his early interest in music with his education, eventually earning a degree in Economics from Lagos State University. His professional music journey began in 2008 as a backup singer for the late rap legend Da Grin. He gained prominence after winning a rap battle at Industry Nite in 2012, which led to a recording contract with Masterkraft's General Records in 2013.
Rise to Fame
CDQ came into the limelight in 2014 with the release of his hit single 'Indomie', featuring Olamide. The song's success was amplified by a remix with Davido, establishing him as a force in the industry. Known for his energetic delivery and signature 'Woss Wobi' ad-libs, he released his debut album 'Quality' in 2016, which included commercial hits like 'Nowo E Soke' featuring Wizkid. This track earned him the 'Best Afro Hip-Hop Video' at the 2016 Nigeria Music Video Awards.
Record Label and Collaborations
In 2016, CDQ founded his own record label, N.S.N.S (No Struggle No Success Entertainment). His second studio album, 'Ibile Mugabe', followed in 2019, further cementing his reputation. Over the years, he has collaborated with industry giants such as Phyno, KizzDaniel, and Wande Coal.
