Nigerian Afrofusion Artist Wealth Asuquo Rebrands as Qiqii, Launches New Musical Identity
In a significant career move, Nigerian singer and songwriter Wealth Asuquo has officially rebranded herself as Qiqii, signaling the start of a fresh artistic era. The artist, whose full name is Etim Wealth Macleod, hails from Oron in Akwa Ibom State and is known for her unique Afrofusion style that masterfully blends Afrobeats, alternative African sounds, soul, and jazz into emotionally rich and expressive compositions.
Musical Roots and Early Development
Qiqii's journey into music began in the church, where she first discovered her passion and started honing her vocal and performance skills. This foundational experience provided the groundwork for her transition into live band performances, which played a crucial role in shaping her distinctive sound and dynamic stage presence. Over the years, she evolved from these humble beginnings into a seasoned performer, building a reputation for authenticity and emotional depth in her music.
Experience as a Live and Backup Vocalist
Before adopting the Qiqii moniker, Wealth Asuquo accumulated extensive experience as both a live and backup vocalist, collaborating with several notable artists in the Nigerian music scene. Her performances include sharing the stage with Afro-house star Niniola, Congolese soukous legend Awilo Lokomba at King Sunny Ade's birthday celebration, and renowned singer Timi Dakolo at the Transcorp Hilton Abuja in 2023. These high-profile gigs not only showcased her versatility but also solidified her standing as a talented vocalist capable of holding her own alongside established names.
Major Live Platforms and Audience Connection
Qiqii has also graced major live platforms, further establishing herself as a compelling live performer with a strong connection to audiences. She performed at Johnny Drille Live in 2024 and Lona in 2025, events that highlighted her ability to engage crowds and deliver memorable performances. These experiences have contributed to her growth as an artist, emphasizing her commitment to live music and interactive shows that resonate deeply with fans.
Stepping into a New Era as Qiqii
With the rebranding to Qiqii, the artist is stepping into a new era that represents a fresh wave of African artistry. She embodies qualities of authenticity, expressiveness, and a deep-rooted connection to real-life storytelling through her music. This transformation marks a strategic shift in her career, aiming to reach wider audiences while staying true to her artistic vision and cultural heritage. As Qiqii, she continues to push boundaries in the Afrofusion genre, promising innovative sounds and heartfelt narratives that reflect her journey and aspirations.
In summary, Wealth Asuquo's rebranding as Qiqii is not just a name change but a reinvention of her musical identity, backed by a rich background in church music, live performances, and collaborations with top artists. This move positions her as a rising star in the African music landscape, ready to make a lasting impact with her emotive and genre-blending style.
