Omoborty Slams Nollywood Colleagues Over Poor Movie Promotion Culture
Actress Omoborty Calls Out Colleagues for Lack of Support

Popular Nollywood actress Omoborty has ignited a crucial conversation within Nigeria's film industry, publicly calling out what she describes as a toxic and unsupportive culture among her colleagues.

A Public Call-Out on Social Media

In a candid online post shared on Tuesday, January 7, 2026, the actress did not hold back her frustration. She directly addressed fellow actors who sign up to feature in movies but then become conspicuously absent or uncooperative when the crucial promotion phase begins. Omoborty labeled this specific behavior as both wicked and unsupportive, emphasizing a fundamental industry truth: no actor is bigger than the collective work or the producers who finance it.

The Core of the Issue: Envy and Stingy Support

Going beyond mere absence, Omoborty shed light on a deeper, more pervasive problem. She pointed to colleagues she described as stingy with support, contrasting their attitude with her own actions. The actress revealed that she has personally championed numerous films she did not even appear in, simply because she believes supporting others costs nothing but means everything.

According to her analysis, the root cause of this lack of solidarity is a damaging mindset fueled by envy. She argued that some individuals within Nollywood view another person's success as a personal threat rather than a source of inspiration. This culture of unhealthy competition and bad character, she stressed, is a significant barrier to genuine collaboration and stunts the overall growth potential of the industry.

Implications for Nollywood's Future

Omoborty's public statement is more than just celebrity gossip; it's a critique of professional ethics in a multi-billion naira industry. Her comments highlight a critical weak link in the Nollywood value chain: marketing and promotion. In an era where audience attention is fragmented, a film's success often hinges on the collective promotional power of its cast.

By refusing to participate in this essential process, actors not only disrespect the producers' investment but also jeopardize the commercial viability of the project and, by extension, the livelihoods of everyone involved. Omoborty's call is essentially for a more collaborative and less ego-driven professional environment, where collective success is prioritized over individual stature.

The actress's bold move has certainly sparked debate online, with many fans and industry observers weighing in on the validity of her claims. Whether this leads to a tangible shift in behavior remains to be seen, but it has undoubtedly put a spotlight on an issue many whisper about but few address openly.