Nollywood Stars React to Kunle Afolayan vs Funke Akindele Movie Promotion Clash
The Nigerian film industry witnessed a significant controversy in 2026 when filmmaker Kunle Afolayan made remarks at the Lagos Business of Film Summit that ignited a fierce debate. Afolayan expressed his disapproval of using dance skits and viral challenges as tools for promoting movies, stating that such methods drained his creative energy. This comment came shortly after Funke Akindele's film Behind the Scenes achieved a remarkable box office milestone, crossing ₦2.4 billion, and Toyin Abraham's Oversabi Aunty surpassed ₦1 billion. Funke Akindele responded with a fiery social media post, leading to widespread online buzz and reactions from various Nollywood celebrities.
Iyabo Ojo: Jealousy is Next to Witchcraft
Actress and filmmaker Iyabo Ojo did not hesitate to voice her opinion on the matter. She took to Instagram with a strong message that many interpreted as a direct response to Kunle Afolayan's criticism. Iyabo questioned who established the rules for movie promotion and emphasized that no single approach guarantees success in Nollywood. She argued that if dance skits help sell films and generate revenue, filmmakers should embrace them, while others can focus on storytelling. Iyabo labeled criticism of successful methods as jealousy, stating, "Jealousy is the last class to attend before becoming a witch." Her post encouraged colleagues to focus on their own paths and avoid undermining others' achievements.
Omotola Jalade: It's Not Professional
Veteran actress Omotola Jalade Ekeinde offered a contrasting perspective during an interview on TVC Entertainment. She stated that she would never use dance to promote her movies, describing it as unprofessional. Omotola explained that she only dances when she feels like it, not as a marketing obligation. She emphasized her commitment to delivering well-made films and promoting them through structured, professional channels rather than relying on social media trends. Her comments aligned with Afolayan's sentiments, highlighting a divide in promotional strategies within the industry.
Toyin Abraham: The Silent Diplomat
Toyin Abraham, whose film Oversabi Aunty had also achieved significant success, chose a diplomatic approach instead of engaging in public disputes. Her manager, Samuel Olatunji, revealed that Kunle Afolayan had personally called Toyin to clarify his remarks. During their conversation, Toyin expressed concerns about how his words could be misinterpreted, especially by struggling filmmakers. The issue was resolved amicably, with both parties moving forward. Toyin's team clarified that Afolayan's comment about making only ₦10 million from a billion-naira film was sarcastic. Her response demonstrated a focus on resolution and maintaining a positive reputation in the industry.
Mo Abudu: I Admire the Style, but It's Not My Specialty
Media mogul Mo Abudu, CEO of EbonyLife Media, shared her thoughts at the same summit where Afolayan made his comments. She acknowledged the success of Funke Akindele and Toyin Abraham in using dance-driven campaigns but stated that this approach is not part of her strategy. Mo Abudu expressed admiration for their energy and audience connection but emphasized that dancing is not her specialty. She instructed her team to explore alternative promotion methods that align with her brand, without criticizing others' choices. Her response highlighted the importance of respecting diverse creative paths in Nollywood.
Regina Chukwu: Life is Turn by Turn
Actress Regina Chukwu brought a unifying perspective to the debate by reposting a message from fellow actress Kehinde Olorunyomi Odukoya. The message emphasized that success in Nollywood comes in turns and encouraged filmmakers to focus on their craft without shading others. It read, "N5 billion. N1 billion. Life is turn by turn. The dancer, the boaster, the comedian. Everybody will be alright in this industry. Do the one you can do without shading anyone." Regina agreed with this sentiment, reminding everyone that the industry's growth benefits all and that different promotion methods can lead to success.
Kunle Afolayan Clears the Air
Following the backlash, Kunle Afolayan clarified in a subsequent interview that his comments were not intended to criticize Funke Akindele or any colleagues. He expressed respect for filmmakers who use dance skits and social media promotion, even though it is not his personal style. Afolayan emphasized that the debate was about choosing different creative paths rather than fostering rivalry. This clarification aimed to ease tensions and promote unity within the industry.
Aremu Afolayan Caught Between Kunle and Funke
In a related development, Nollywood actor Aremu Afolayan found himself in a tricky situation during a viral interview. When asked to choose between his brother Kunle Afolayan's film Anikulapo and Funke Akindele's Behind the Scenes, he refused to pick sides. Aremu explained that both stars had shown him kindness and turned the tense moment into laughter with his quick wit. His response highlighted the personal bonds within the industry and the desire to avoid unnecessary drama.
This clash underscores the evolving dynamics in Nollywood, where traditional and modern promotion methods coexist, sparking debates about professionalism, creativity, and success. The reactions from stars like Iyabo Ojo, Omotola Jalade, Toyin Abraham, Mo Abudu, and Regina Chukwu reflect diverse viewpoints, emphasizing that there is no one-size-fits-all approach to thriving in the competitive film industry.
