Carloha Nigeria, the authorized dealer of Chery vehicles in the country, has joined the 11th edition of the Okpekpe International Road Race as the official automobile sponsor. This partnership reinforces the company's commitment to sports development, healthy living, and youth empowerment.
World-Class Athletics Event
The internationally recognized 10km road race is scheduled to take place on May 30, 2026, in Edo State. It remains one of Africa's most prestigious athletics events, holding a World Athletics Gold Label status and membership in the Association of International Marathons and Distance Races. The race attracts elite athletes and global attention.
Vehicle Deployment and Partnership Details
As part of the collaboration, Carloha will deploy two Chery HIMLA vehicles as official lead cars for professional and VIP runners during the competition. These vehicles will carry the race timing systems and lead athletes throughout the race.
Speaking on the sponsorship, Felix Mahan, General Manager of Marketing at Carloha Nigeria, stated that the initiative reflects the company's broader commitment to supporting community-focused sporting activities and encouraging a wellness culture in Nigeria. According to him, endurance sports such as long-distance running align with the core values represented by the HIMLA model, including strength, resilience, durability, and consistency under demanding conditions.
“The spirit of the Okpekpe Race perfectly aligns with the character of the HIMLA. Just as endurance athletes are built to go the distance despite difficult terrain and conditions, the HIMLA is engineered for strength, reliability, and sustained performance,” Mahan said.
He added that supporting globally recognized sporting events contributes to Nigeria's international image while encouraging more Nigerians to embrace athletics and healthy lifestyles.
Promotional Activities and Aftersales Offer
Beyond the race, the company announced it would use the event to promote its CarlohaCare 6-6-7 aftersales package. This package includes a six-year warranty, six years of free service, and a seven-day repair promise for Chery vehicle owners.
Carloha also revealed fan engagement activities at the event venue, where spectators and visitors can participate in games, interactive sessions, and promotional activities. Participants will have opportunities to win branded gifts and discount vouchers on Chery vehicle models.
The company stated that the activation aims to celebrate sportsmanship, endurance, and community engagement while creating memorable experiences for sports fans, families, and automobile enthusiasts attending the race.
