The Confederation of African Football (CAF) has announced a landmark financial achievement, declaring the TotalEnergies CAF Africa Cup of Nations Morocco 2025 the most commercially successful event in the continent's football history.
Unprecedented Financial Growth for African Football
According to an official statement released to The Guardian on 17 January 2026, CAF has recorded a staggering over 90 percent increase in its revenues at the ongoing tournament. This monumental surge is attributed to a powerful combination of strategic commercial expansion and broader market penetration.
Key Drivers Behind the Revenue Boom
Several critical factors have converged to create this financial windfall. Primarily, CAF has successfully expanded its portfolio of commercial partners. The federation now boasts an impressive roster of 23 sponsors, providing a solid and diversified income base.
Furthermore, revenue from media rights distribution has seen significant growth, indicating heightened global interest and broadcast value for the tournament. Perhaps most strategically, CAF has aggressively ventured into new, lucrative markets.
The Far East, including China and Japan, has been identified as a major new frontier for African football, while the organization continues to consolidate its presence in traditional markets.
A New Benchmark for Success
This financial report solidifies the Morocco 2025 edition as a transformative moment. The TotalEnergies CAF Africa Cup of Nations is no longer just a premier sporting event; it is now the undisputed benchmark for commercial success in African sports.
The record-breaking revenue demonstrates the growing global appeal and marketability of African football, setting a new high bar for future tournaments and signaling a prosperous era for the sport's administration and development across the continent.
