Cihan Media Communications has officially launched AGENTPR™, Africa’s first agentic PR and media intelligence platform, designed specifically for the linguistic, cultural, and media environments of African markets. The platform utilizes four specialized artificial intelligence agents: CNA, the orchestrator; SADA, the gatherer; ZALI, the analyst; and NZE, the synthesiser. These agents operate on a proprietary methodology known as GASD™, which stands for Gather, Analyse, Synthesise, Deliver.
Meaning Intelligence™ Framework
AGENTPR™ introduces Meaning Intelligence™, a six-layer analysis framework that goes beyond conventional sentiment analysis. It interprets sarcasm risk, cultural nuance, and reputational intent within African media contexts. This framework addresses the limitations of global monitoring tools, which often misclassify expressions common in Nigerian and West African English, such as apparent satisfaction after a complaint, as positive sentiment. Meaning Intelligence™ detects these patterns and flags them as sarcasm risk, providing accurate signals to communications practitioners.
Intelligence Sweeps and Accessibility
The platform conducts eight structured intelligence sweeps across online news, social media, forums, Nigerian broadcast media (including major television and radio stations), dark social platforms, international press, and WhatsApp echo channels. AGENTPR™ is available as a browser-based dashboard at useagentpr.com and as a Model Context Protocol (MCP) connector that operates within Anthropic’s Claude. The connector has been submitted to the Claude Connectors Directory and is currently under review.
The MCP connector, developed by Anthropic, is an open standard that allows AI assistants to connect to live tools and data. AGENTPR™ is the first PR and media intelligence connector built in Africa to implement this standard, enabling communications professionals to run structured intelligence from within any Claude conversation on web, desktop, or mobile using a single natural-language instruction. Users can connect by adding the connector and signing in; no installation is required.
Output and White-Label System
Through the dashboard, AGENTPR™ produces a fully formatted intelligence brief, including a PPTX presentation deck and DOCX report, designed for client delivery. Via the MCP connector, the same intelligence is returned conversationally inside Claude in seconds. The platform’s white-label output system allows agencies to deliver intelligence briefs under their own brand identity, positioning AGENTPR™ as both a practitioner tool and a client-facing product for PR agencies across Africa.
Founder’s Statement
Dr. Celestine Achi, Founder and CEO of Cihan Media Communications and Founder of AGENTPR™, stated, “Africa does not have a monitoring problem. It has an intelligence problem. The tools exist. The data exists. The platforms exist. What has never existed — until now — is a methodology built for how African media actually works, how African language actually speaks, and how African reputation actually moves. AGENTPR™ is that methodology. Built here. For here. For the practitioners who have always deserved better.”
He further explained, “Meaning Intelligence™ is not a feature of AGENTPR™. It is the intellectual foundation. Thirty years in African communications taught me that the most dangerous media signal is not the one you cannot find — it is the one you misread. We built a methodology that understands what African media is actually saying.”
