Nigeria's First Multi-Language GenAI Assistant Prince AI Launched by Heirs Insurance
Nigeria's First Multi-Language GenAI Assistant Prince AI Launched

Heirs Insurance Group has announced the launch of Prince AI, Nigeria's first multi-language generative AI assistant, marking a significant milestone in its digital transformation. The announcement was made on Monday, May 11, ahead of the Group's fifth anniversary.

What Prince AI Offers

Prince AI is designed to make insurance simple and accessible. It provides instant responses to customer inquiries about Heirs Insurance products and general insurance questions, helping users understand coverage options, assess needs, and select appropriate policies.

Multi-Language Support

The AI assistant communicates in multiple local and international languages, including English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, Chinese, and more. This feature breaks down language barriers, enabling more customers to engage confidently with insurance in their preferred language.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Functional Capabilities

Beyond handling inquiries, Prince AI allows customers to purchase and renew policies, as well as initiate and track claims. It is available across WhatsApp, the SimpleLife Mobile App, and the Heirs Insurance website, ensuring a seamless experience across multiple digital platforms.

Continuous Improvement

Built on adaptive intelligence, Prince AI continuously refines its capabilities through every interaction, delivering increasingly accurate and relevant guidance. For personalized advice, Heirs Insurance representatives are available to provide expert support, blending automation with human empathy.

Executive Insight

Peace Okhianmhense-Philips, Chief Digital Officer of Heirs Insurance Group, stated: "Prince AI represents the next phase of our digital evolution. By embedding generative AI into our customer experience, we are not only improving speed and efficiency but also humanizing insurance. This innovation allows us to connect more meaningfully with our customers, anticipate their needs, and deliver support that is instant, intelligent, and accessible."

Heirs Insurance Group comprises Heirs General Insurance Limited, Heirs Life Assurance Limited, and Heirs Insurance Brokers.

Pickt after-article banner — collaborative shopping lists app with family illustration