Smartcash Expands Financial Inclusion with Zero-Fee Transfers and Bill Payments
Smartcash Payment Service Bank (PSB), a digital financial platform owned by Airtel Nigeria, has introduced a new nationwide marketing campaign titled "No Be Cho Cho Cho" to highlight real service delivery in Nigeria's fintech sector. The campaign, launched at a media event in Lagos, marks a strategic shift from previous initiatives, focusing on tangible results rather than empty promises.
Campaign Focus on Trust and Real Service Delivery
The phrase "Cho Cho Cho" in Nigerian slang means "talking without action," and Smartcash uses it to stress its commitment to reliability, transparency, and measurable value. According to the company, the platform now boasts nearly three million active wallets, serving students, traders, households, and small businesses across the country. This growth underscores the increasing demand for accessible digital banking solutions.
Speaking at the launch, Smartcash Managing Director and Chief Executive Officer, Ayotunde Kuponiyi, emphasized that the campaign reflects the company's dedication to improving financial inclusion, aligning with the United Nations Sustainable Development Goals. He stated that financial inclusion is crucial for making banking services accessible to more Nigerians, particularly the unbanked population.
Zero-Charge Services and Daily Interest Savings
Kuponiyi highlighted that Smartcash offers a zero-charge service, meaning customers do not incur fees for peer-to-peer transfers or bill payments. Additionally, the platform provides a savings account with 15% annual interest, compounded and paid daily without penalties. This approach aims to ensure that customers' money works for them effectively, distinguishing Smartcash from conventional banks that often impose various charges.
He explained, "Through our flagship zero-charge service, we promise no fees on P2P transfers or bill payments. Furthermore, our savings account offers 15% per annum compounded interest, paid daily without penalties. Unlike conventional banks, we charge you nothing, ensuring your money truly works for you."
Expanding Access to Digital Banking
Operating as a Payment Service Bank licensed by the Central Bank of Nigeria, Smartcash is part of the Airtel Africa Group, which has a presence in 14 countries. The platform delivers services through a mobile app and USSD codes, enabling access for individuals without smartphones or traditional bank accounts. To further enhance accessibility, Smartcash is expanding its network of agents across Nigeria, particularly in underserved communities, to facilitate transactions.
The "No Be Cho Cho Cho" campaign will be rolled out across television, radio, outdoor billboards, and digital platforms, targeting young mobile users, traders, and small business owners. According to Smartcash, this initiative is not merely about advertising but about transforming how fintech companies communicate with customers by prioritizing real service and clear outcomes.
Kuponiyi added that the campaign also showcases the company's robust operational system and long-term plans to support digital finance in Nigeria, reinforcing its role in driving financial inclusion and economic empowerment.
