Coca-Cola Nigeria Limited Senior Director of Marketing Yusuf Murtala has disclosed that after 75 years, Coca-Cola remains grounded in its mission to refresh Nigerians through innovative product offerings, consumer experiences, and campaigns that adapt to evolving preferences.
Speaking during the launch of the 60cl PET bottle in Lagos recently, he recalled that since its introduction into the Nigerian market in 1951, Coca-Cola has established itself as one of the country’s most recognizable and beloved household names. Across generations, Murtala added, the brand has remained a constant presence at weddings, birthday celebrations, sporting events, family gatherings, and the quiet, ordinary moments that mark everyday Nigerian life.
Commemorating 75 Years in Nigeria
As the iconic brand marks its 75th anniversary in Nigeria, the Coca-Cola System in Nigeria — comprising Coca-Cola Nigeria Limited and Nigerian Bottling Company Limited — is commemorating the milestone in a way that reflects its continuous commitment to consumers. Delivering more value of the same great taste that generations of Nigerians have come to love, the brand has launched a new 60cl PET anniversary bottle, offering consumers an additional 10cl on the standard 50cl pack.
The limited-edition packs represent 20% more value and are available exclusively in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta, and Sprite. For many Nigerians, this offer translates into more moments of refreshment, more opportunities to share with family and friends, and greater satisfaction from every sip.
Cultural Tribute and Packaging
As a tribute to Nigeria’s cultural richness, the packaging on the 60cl Coca-Cola Less Sugar incorporates the country’s flag colors while maintaining the iconic Coca-Cola look that connects Nigerians across geographies, generations, and experiences. The company’s journey in the country mirrors the Nigerian spirit of navigating new realities while remaining true to its values.
Today, value has become an increasingly important consideration in purchasing decisions. Consumers are seeking products that deliver quality, affordability, and refreshment without compromise.
Remarks from Marketing Director
On his part, Director of Marketing Flavours Soji Omoigui added: “Coca-Cola’s 75th anniversary aims to offer consumers more of the Coca-Cola experiences they enjoy with greater refreshment and enhanced value as a celebration of the past and a toast to the future. As a toast to the Nigerian spirit and a journey built together, we invite Nigerians everywhere to raise a bottle and celebrate. E Don Tey, but We Still Dey.”
The milestone campaign will extend beyond fresh packaging to feature experiences that honor its connection to Nigeria through a series of immersive, culturally rooted consumer activations and impact initiatives that bring together music, culture, and community in ways that reflect the brand’s continuous dedication to “Still Refreshing” Nigeria.
As the next chapter of Coca-Cola’s Nigerian journey unfolds, one thing remains certain: the brand’s commitment to refreshing Nigerians and creating memorable experiences continues to be as strong as ever.
