NIVEA's N3 Billion National Consumer Promotion Nears Completion with Grand Finale
NIVEA's landmark N3 billion National Consumer Promotion has officially entered its final draw stage, building anticipation for a grand finale where the biggest winners will be revealed. After 12 weeks of nationwide excitement, multiple draws, and consistent winner announcements, the campaign concludes on a high note, having rewarded hundreds of thousands of Nigerians and created new millionaires across the country.
Latest Winners Share Life-Changing Experiences
Among the recent winners are Suliat Muyideen from Lagos and Obi-Okafor Chukwunonso from Port Harcourt, Rivers State, who each won N1,000,000 after purchasing their regular NIVEA products. Muyideen described the experience as transformative, stating, "I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me and my business." Chukwunonso, who claimed his prize with his brother, expressed surprise and gratitude, saying, "I honestly didn't believe it at first. Buying my regular NIVEA lotion has brought me this kind of luck. This is something I will always remember, and I'm truly grateful."
Scale and Inclusivity of the Promotion
Throughout the campaign, more than 700,000 winners have emerged nationwide. Nearly 400 consumers have received cash prizes ranging from millions of naira to N50,000 Jumia shopping vouchers, while over 1.2 million participants have been awarded N1,000 instant airtime rewards, highlighting the initiative's broad reach and inclusivity.
Grand Prize Draw Unveils Major Rewards
The grand prize draw, held on April 9, selected 10 lucky consumers for the campaign's most significant prizes. These include:
- Three brand-new SUVs
- All-expense-paid trips to Spain to watch Real Madrid live
- Major cash prizes of N5 million, N3 million, and N2 million
All grand prize winners were officially unveiled at the grand finale ceremony on April 16, 2026.
Simple Participation Process
Participation in the promotion remained straightforward and accessible. Consumers purchased any NIVEA 400ml Body Lotion variant, such as Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep; scratched the unique code and dialed 7022CODE# to instantly receive N1,000 airtime while gaining entry into the draws.
Marketing Director Highlights Campaign Impact
Speaking ahead of the grand finale, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, expressed excitement about the campaign's impact: "Over the past 12 weeks, we have celebrated hundreds of thousands of winners, but the biggest rewards are still to come. We are excited to unveil our grand prize winners—more Nigerians who will become millionaires, drive home SUVs, travel to Spain, and experience truly life-changing moments."
