In a significant move to provide financial relief to consumers, Premier Cool antibacterial soap, in partnership with digital banking platform PalmPay, has unveiled a massive nationwide promotion worth one hundred million naira.
₦100 Million Windfall for 10,000 Nigerians
The campaign, tagged "10K for 10K," is designed to reward ten thousand Nigerians with instant cash prizes. Each winner will receive ₦10,000 directly into their PalmPay wallet. The promotion officially commenced on January 12, 2026, and will run for three months, concluding on April 11, 2026.
During this period, a total of 111 winners will emerge daily, ensuring a consistent flow of rewards to participants across the country. The initiative was formally launched at an event in Lagos, attended by senior executives from both PZ Cussons, makers of Premier Cool, and PalmPay.
Easing Economic Pressure Through Innovation
Speaking at the launch, the Managing Director of PZ Cussons Africa, Mr. Oghale Elueni, stated that the promo is a direct response to the current economic climate. He emphasized the brand's desire to offer tangible support to households facing financial strain.
"With financial pressure being a reality for many families, this promotion is our way of lightening the burden and refreshing Nigerians, both emotionally and financially, through a brand they already trust," Elueni explained.
The Managing Director of PalmPay Nigeria, Mr. Chika Nwosu, highlighted the synergy between the two brands. He noted that the partnership aligns perfectly with PalmPay's core mission of delivering practical financial value and driving inclusion.
"This campaign embodies our commitment to supporting everyday life, savings, and financial growth. Collaborating with a trusted household name like Premier Cool strengthens our promise of smarter, more effective banking for all Nigerians," Nwosu said.
How to Participate and Win
Participating in the "10K for 10K" promo is straightforward. Consumers are required to follow these simple steps:
- Purchase a specially marked promo pack of Premier Cool 110g (either Ultimate or Black variant).
- Unwrap the soap to reveal a unique code inside the pack.
- Scan the QR code printed on the pack to access the campaign microsite and the PalmPay app.
- Enter the unique code on the PalmPay platform for an instant draw.
Winners are notified immediately upon entering their code, and the ₦10,000 reward is credited instantly to their PalmPay wallet. As an added incentive, new users who download and register on PalmPay to participate in the campaign will also receive a welcome bonus of up to ₦5,550.
This joint effort between a legacy fast-moving consumer goods brand and a pioneering fintech company underscores a shared belief in rewarding consumer loyalty with real, immediate value. It also marks another step in PalmPay's ongoing mission to leverage technology for greater financial empowerment across Nigeria.
