In a major boost for Nigerian consumers, Premier Cool antibacterial soap and digital banking platform PalmPay have joined forces to launch a massive nationwide promotion. The initiative, tagged '10K for 10K', is set to distribute a staggering ₦100 million in cash rewards to 10,000 lucky participants across the country.
Promo Mechanics and How to Win
The consumer promotion officially commenced on January 12, 2026, and will run until April 11, 2026. During this three-month period, a total of 111 winners will emerge daily, each receiving an instant prize of ₦10,000 credited directly to their PalmPay wallet.
Participation is designed to be straightforward. Consumers need to purchase a specially marked promo pack of Premier Cool 110g in either the Ultimate or Black variant. After unwrapping the soap to reveal a unique code, they must scan the QR code on the pack to access the campaign microsite and the PalmPay app. Entering the unique code on the PalmPay platform triggers an instant draw, with winners notified immediately.
Organizers have also confirmed that new users who download and register on PalmPay to participate in the campaign will receive an additional welcome bonus of up to ₦5,550, adding further value.
Strategic Partnership for Consumer Relief
Speaking at the launch event in Lagos, Managing Director of PZ Cussons Africa, Mr. Oghale Elueni, framed the promotion as a direct response to current economic challenges. He emphasized that the initiative aims to provide tangible financial relief to households.
"With financial pressure being a reality for many families, this promo is our way of easing the burden and refreshing Nigerians, both emotionally and financially, through a brand they already know and trust," Elueni stated.
On his part, the Managing Director of PalmPay Nigeria, Mr. Chika Nwosu, highlighted the synergy between the two brands. He noted that the partnership aligns perfectly with PalmPay's core mission of delivering practical, everyday financial value and driving inclusion.
"This campaign reflects our commitment to supporting daily living, saving, and financial growth. By collaborating with a trusted household name like Premier Cool, we are reinforcing our promise of smarter banking that works for every Nigerian," Nwosu explained.
Legacy Brands Driving Consumer Loyalty
The promotion underscores Premier Cool's decades-long heritage under PZ Cussons as a symbol of freshness and family well-being. The company stated that rewarding consumer loyalty in a tangible manner is a key belief.
PalmPay continues to solidify its position in Nigeria's digital finance ecosystem. The platform offers a comprehensive suite of services, including mobile payments, savings, and micro-insurance, accessible via its app and extensive network of mobile money agents.
This ₦100 million consumer promo represents one of the most significant cross-industry collaborations of the year, directly putting cash back into the pockets of Nigerians while promoting the use of trusted homegrown brands and digital financial services.
