The Nigerian entertainment and business scene is abuzz following the unveiling of a high-end bowling facility by music artist and billionaire scion, Siraheem Okoya. The establishment, located in Lagos State, has ignited widespread conversation primarily due to its exclusive membership fee, set at a staggering $5,000 (approximately N7.5 million) per year.
A Peek Into The Elite Facility
Details of the plush centre came to light after popular social media personality Chioma Goodhair visited and interviewed Siraheem on-site. In the now-viral video, the singer-businessman elaborated on the club's offerings, describing it as a fun spot for families and game lovers. He confirmed the official opening was scheduled for Sunday, January 25, 2026. When probed about accessibility for the average citizen, Siraheem was unequivocal, stating the club was "basically for wealthy people" and advising those who couldn't afford the fees not to bother.
Public Reaction: Business Savvy or Tone-Deaf?
The announcement of the annual fee has elicited a torrent of reactions from fans and observers across social media platforms. A significant portion of the audience expressed shock, drawing comparisons to international standards. Many argued that even in developed countries like the United States, bowling remains a relatively affordable pastime and does not command such exorbitant membership costs.
Critics questioned the business model's viability in the Nigerian economic climate, suggesting it might be a strategic misstep. However, a counter-narrative quickly emerged from other commentators who defended the vision. They posited that the club's value proposition extends beyond mere bowling. It is seen as an exclusive networking hub for the affluent, a space where the elite can connect, socialize, and potentially broker deals away from the public eye. This, they argue, justifies the premium pricing.
Not His First Controversial Pricing
This is not the first instance where Siraheem Okoya has made headlines for his premium charges. Months prior, he disclosed that his performance fee for a show was N3 million, issuing a similar warning to potential clients without the requisite budget. The son of billionaire industrialist Razaq Okoya, founder of the Eleganza Group, Siraheem appears to be carving a niche in curating luxury experiences for Nigeria's upper crust.
The debate surrounding the bowling centre underscores the growing visibility of ultra-high-net-worth lifestyle ventures in Lagos. It raises questions about market segmentation, the psychology of luxury branding, and the social dynamics of exclusive spaces in a country with vast economic inequality. Whether the centre becomes a thriving sanctuary for the rich or a cautionary tale in elite business remains a story to watch.
