Phyna, the winner of the seventh season of the Big Brother Naija reality show, has opened up about why she no longer responds positively to financial demands from family members. She revealed that she regrets spending most of her prize money on relatives instead of investing it.
Regret Over Financial Decisions
The reality TV star made the revelation during a recent livestream, where she reflected on how she handled the winnings from her victory in the 2022 edition of the show. According to Phyna, one of the biggest mistakes she made after emerging winner was prioritizing family responsibilities and financial assistance over long-term investments and proper wealth management.
She explained that after winning the show, she devoted a significant portion of the money to helping relatives settle debts and improve their living conditions, believing she was doing the right thing for her family.
“The mistake I made was using my Big Brother Naija prize money to support family members instead of investing it,” she said. “I thought I was helping my family members and sorting out their debts. I was spending generously on them. None of the older family members called me to give me financial advice on how to invest or manage the money well.”
Constant Demands and Lack of Guidance
Phyna stated that rather than receiving guidance on how to preserve and grow her earnings, she constantly faced requests for financial assistance from relatives. “All of them were constantly demanding money from me for several stuff. I dug a lot of boreholes for family members,” she added.
Family Tensions After Saying No
The Edo-born reality star further disclosed that tensions began to arise within the family after she started declining some of the requests due to dwindling finances. According to her, the situation worsened when some relatives allegedly turned against her and publicly criticized her for not meeting their demands.
“But the moment I started saying ‘No’ that was the beginning of my problem with family members,” she said. “They complain and even call me out in the media whenever I can’t meet their demands. But now that the money has finished, I’m the only one facing the reality alone.”
Phyna emerged winner of the 2022 edition of Big Brother Naija after defeating other finalists to claim the grand prize valued at N100 million. The prize package included N50 million cash, while the remaining value comprised sponsored gifts and rewards.



