OkayAfrica has launched Season 5 of its acclaimed podcast Afrobeats Intelligence, with Martell Cognac returning as the official sponsor. The season premiered on February 27th and features a diverse lineup of guests spanning the genre's foundational figures to its current stars.
A Stellar Guest Lineup
Host Joey Akan welcomes Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko, Dr. Sid, Magixx, and many more across the season. Akan promises deeper conversations, sharper stories, and unprecedented access to the architects of African music's global future. The lineup delivers on that promise: Sarz offers a producer's perspective on building the sound, Wale brings the diaspora viewpoint, and Shallipopi represents the unfiltered current moment.
Martell's Commitment to African Culture
Martell, founded in 1715, has long invested in African culture beyond surface-level sponsorship. By partnering with OkayAfrica on this season, Martell aligns itself with a show that has built one of the most credible audiences in African music media. Afrobeats Intelligence has surpassed one million downloads and previously featured Bella Shmurda, Tiwa Savage, Timaya, Ayra Starr, Mr Eazi, and Don Jazzy. Season 5 continues this tradition, reflecting the genre's evolution and expanding reach.
New episodes drop weekly on OkayAfrica's YouTube channel and all major podcast platforms. Listeners are reminded to drink Martell responsibly (18+).
About Pernod Ricard Nigeria and Martell
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits. Its portfolio includes 16 of the top 100 spirit brands worldwide, such as Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Absolut Vodka, Ballantine's Scotch Whisky, Chivas Regal, The Glenlivet, and GH Mumm Champagne.
Martell, founded in 1715 by Jean Martell, is the oldest of the great cognac houses. For over three centuries, it has symbolized audacity, mastery, and refinement. The House of Martell celebrates those who dare to move differently, guided by curiosity and the pursuit of excellence. Its emblem, The Swift Ascendant, represents freedom, vision, and forward motion. From Martell Cordon Bleu to Martell Blue Swift, each creation reflects a legacy of craftsmanship and an invitation to live boldly.
