In a significant brand refresh, Dulux Paints, a household name in Nigeria, has officially launched a new, premium packaging design for its entire product range. This strategic move marks a fresh visual chapter for the brand while solidifying its over six-decade legacy of delivering trusted quality to Nigerian homeowners, professional painters, and builders.
A Modern Identity Rooted in Legacy
The newly redesigned packaging establishes a distinctive and contemporary identity for the Dulux brand. It is crafted to meet the highest international standards and visually communicates the company's enduring commitment to excellence, durability, and innovation. Beyond aesthetics, the refresh underscores Dulux's dedication to eco-friendly production processes, offering customers top-tier paint solutions that also contribute to a more sustainable environment.
Bolarin Okunowo, the Managing Director of Chemical and Allied Products PLC, the makers of Dulux, emphasized the brand's historical standing. "For over 60 years, Dulux has remained the benchmark for quality in the Nigerian paint industry," she stated. "Our new packaging is a testament to our legacy of excellence, reaffirming our commitment to providing a truly premium solution. Customers will be delighted with this refreshed look, which enhances the brand experience while maintaining the superior product quality they have come to trust."
Elevating the Consumer Experience Nationwide
The updated packaging will be available across the brand's popular variants, including:
- Dulux Emulsion
- Dulux Luxurious Silk
- Dulux Gloss
- Dulux Weathershield
Nigerian consumers can experience the new-look Dulux paint buckets at all authorized Dulux Colour Centres and Colour Shops across the country. This nationwide rollout ensures easy access for professionals and DIY enthusiasts alike.
Aramide Nwokediuko, Head of Corporate Services, highlighted the strategic thinking behind the rebrand. She noted that through this initiative, Dulux continues to set the standard for premium paint solutions, offering an elevated consumer experience that seamlessly blends aesthetics, sustainability, and unmatched durability.
Driving Engagement Through a Media Campaign
To announce this pivotal update, Dulux has initiated a comprehensive media campaign. The launch is being supported by targeted executions across multiple platforms, including:
- Television
- Out-of-Home advertising
- Digital platforms
This integrated campaign aims to enlighten consumers and spark meaningful conversations around the brand's evolved identity and its continued promise of quality.
With this strategic packaging launch, Dulux powerfully reinforces its market leadership. It assures Nigerian professionals and homeowners that they can continue to rely on products that deliver both exceptional aesthetic results and long-lasting performance, now presented in a modern, premium, and environmentally conscious package.
