In a significant brand refresh, Dulux Paints, a household name in Nigeria, has officially unveiled a new, premium packaging design for its entire range of paint products. This move marks a fresh visual chapter for the brand while solidifying its over six-decade-long promise of quality and innovation to the Nigerian market.
A Modern Identity for a Trusted Legacy
The newly redesigned packaging establishes a distinctive and contemporary identity for Dulux. It is crafted to meet the highest international standards and aims to enhance the customer experience at the point of purchase. Crucially, this visual update does not compromise the high-performance quality that has made Dulux the preferred choice for homeowners, professional painters, and building experts across Nigeria for generations.
Bolarin Okunowo, the Managing Director of Chemical and Allied Products PLC, the makers of Dulux, emphasized the brand's enduring legacy. "For over 60 years, Dulux has remained the benchmark for quality in the Nigerian paint industry," she stated. "Our new packaging is a testament to our legacy of excellence, reaffirming our commitment to providing a truly premium solution." She assured customers that the refreshed look comes with the same superior product quality they trust.
Blending Aesthetics with Sustainability and Durability
The redesign goes beyond mere aesthetics. It highlights Dulux's core commitments to excellence, durability, and innovation. A key focus of the new packaging and the brand's messaging is its dedication to eco-friendly production processes. This ensures that customers are not only investing in top-tier paint but are also contributing to a more sustainable environment.
Aramide Nwokediuko, Head of Corporate Services, added that this strategic rebranding allows Dulux to continue setting the standard. The brand aims to offer Nigerian consumers an elevated experience that seamlessly integrates visual appeal, environmental responsibility, and the unmatched durability for which its products are renowned.
Nationwide Availability and Supporting Campaign
The newly designed Dulux paint buckets are now available across all popular variants, including:
- Dulux Emulsion
- Dulux Luxurious Silk
- Dulux Gloss
- Dulux Weathershield
Customers can experience the new packaging firsthand by visiting any Dulux-authorised Colour Centre or Colour Shop nationwide.
To mark this launch, Dulux has initiated a comprehensive media campaign. This includes executions across Television, Out-of-Home (OOH) platforms, and Digital channels. The campaign is designed to inform consumers about the new look and spark meaningful conversations around the brand's evolution and its continued relevance in the Nigerian construction and home improvement space.
With this bold refresh, Dulux powerfully reinforces its market position as the definitive standard for premium paint solutions in Nigeria. It assures both professionals and DIY homeowners that they are choosing products that deliver outstanding aesthetic results and long-lasting protection.
